Dubai, United Arab Emirates, 9 April 2019: Celebrating the very best of the emirate’s homeware offering, Dubai Festivals and Retail Establishment (DFRE) has announced the inaugural Dubai Home Festival (DHF) will run from Thursday 18 April to Wednesday 1 May and give interiors fans the perfect opportunity to shop. Showcasing Dubai as the hub of homeware in the Middle East, the citywide event will feature an array of unmissable home furnishing sales, exclusive promotions, events and life-changing chances to win an apartment throughout the festival. To kick off the first edition of Dubai Home Festival, Danube will be a key strategic partner.
From interiors inspiration to design deals, there will be a host of global and homegrown brands on display, as well as a range of exciting in-mall activations and opportunities to snap up homeware collections as part of the exciting DHF Reveals programme. A key element of the festival, shoppers will also have the opportunity to take part in a series of interesting workshops and masterclasses hosted by design experts to help finesse their furnishing style and create the ultimate decorative pieces.
Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), commented: “Dubai has a rich history in hosting must-visit festivals that attract tourists from across the world, including the flagship Dubai Shopping Festival and Dubai Summer Surprises, and we are now incredibly proud to be unveiling the very first Dubai Home Festival. We’ve seen significant growth in Dubai’s homeware industry and together with our strategic retail partners, we are excited to shine a spotlight on this flourishing sector to give consumers the opportunity to enjoy unbeatable sales, promotions and events in this space. Along with fashion, jewellery and beauty, homeware represents a strong retail segment for Dubai and the introduction of the inaugural Dubai Home Festival will further enhance Dubai’s position as a leading shopping destination. We look forward to a great first edition of the festival and will monitor consumer feedback from residents and tourists closely to ensure this becomes another festival highlight in Dubai’s innovative Retail Calendar programme.”
From firm favourites such as Friday Surprise and fireworks, to exciting new activations, here, DFRE outlines the key activities taking place during this much-anticipated, first edition of Dubai Home Festival:
PROMOTIONS AND OFFERS
CHANCES TO WIN
CITYWIDE ACTIVATIONS AND EVENTS
Visitors to Home Centre at Mall of the Emirates can take part in a number of exclusive masterclasses throughout DHF. The free-to-attend sessions will be hosted daily by a selection of chefs and interior designers, who will be educating shoppers with top tips for the home and kitchen
About Dubai Festivals and Retail Establishment
The Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai’s Department of Tourism and Commerce Marketing, is responsible for developing Dubai’s retail and festival sectors and supporting the positioning of Dubai as a world-class tourism destination with year-round family entertainment, shopping and events.
For full details of Dubai Home Festival in Dubai calendar of promotions and events, please visit www.dubaihomefestival.com.
About Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism)
With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai Tourism’s mission is to increase the awareness of Dubai among global audiences and to attract tourists and inward investment into the emirate. Dubai Tourism is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector. It markets and promotes the Emirate’s commerce sector and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the Dubai Tourism portfolio include Dubai Business Events, Dubai Calendar, and Dubai Festivals and Retail Establishment.