Golden Sands Hotel Apartments, part of A.A. Al Moosa Enterprises and pioneered the concept of hotel apartments in the region, continues to be the preferred accommodation of visitors from India as shown by the increased interest received by the team at a tourism roadshow held in the city of Delhi.
Over 400 trade professionals comprising key travel and tour operators, wedding planners and upmarket leisure operators from the city attended the roadshow organized by the Dubai Department of Tourism and Commerce Marketing (DTCM) last November 16, 2018.
Golden Sands Hotel Apartments’ participation resulted to new partnerships after meetings with a number of travel agents and tour operators from various cities of India who were at the show to learn about the property.
“The roadshow opened up new opportunities to tap agents who are not familiar with Golden Sands Hotel Apartments. It was the ideal platform to interact with a significantly higher number of travel agents and tour operators that market a new segment of travelers from India. The main market segments that we are looking at tapping in India this year are the group series departures and the family segment travellers who will be heading for the New Year and Dubai Shopping Festival (DSF) 2019. Our main focus on expanding and consolidating ties with the new travel segment was to reach out to a larger audience and gain a higher market share,” said Mohammed Khoori, General Manager.
The Indian market ranks as the top source markets for visitor traffic into Dubai, followed by visitors from Saudi Arabia and UK. Recent reports from the Dubai Department of Tourism Commerce Marketing indicated that arrivals from India in the first six months of 2018 reached more than 1 million, up by 3 per cent when compared in the same period of 2017.
Earlier in the year, the team of GSHA joined another DTCM roadshow and visited the cities of Kolkata, Pune, Ahmedabad and Mumbai and met with potential partners and buyers. About 30% of the hotel’s guests were from India who travels to Dubai to visit friends and families, attend business functions and experience the destination.
“We have a trust recommendation rate of 92% from friends and family so we are pleased that we have maintained an excellent feedback from travellers from these other Indian cities,” added Khoori.
The roadshow also gave the team the opportunity to meet with existing partners and renewed their partnership. They also shared their exclusive packages for the holiday and winter seasons.