dANYoUsh, a home grown local brand created by Danya R. Al Sadek, daughter of prominent Palestinian-Emarati businessman Riad Al Sadek, yesterday launched her Capsule Collection.
With a tagline “You can be ANY U in our world of dANYoUsh”, the exclusive fashion show attended by the UAE’s top influential women had showcased the colorful, smart and elegant line of clothing suitable for women of all ages, with different fashion taste and style. The clothes are casual enough to be worn during the day and glamorous to be work for an occasion.
The playful world of dANYoUsh revolves around the idea of concept fashion. “When we produce an item we develop it in a way which is fun and colourful and clever at the same time. Our Concept fashion means that we focus on an item and a theme and we develop it in a way which concurs with the lifestyle demands of many women,” explained Mrs Sadek.
She added: “Clothes today have to be stylish and fun, but to become classics they need to be practical too. At dANYoUsh, You can be Any U, Any age at Any time in our world. You can wear anything you like any time of the year if it makes you feel happy in your own skin!”
The designs of local brands Dina Melwani and From Angie will be showcased at the fashion show.
“This event is also about women empowerment. We hope it will open doors for local fashion designers to show and share their talents. We have a lot of talented low key designers who create exclusive masterpiece designs and yet are just waiting to be discovered so we encourage them to thrive and achieve their full potential and contribute to the success of our community and the nation as a whole,” added Al Sadek.
The famous Yoyo The Dj provided live music and entertainment to the classy and elegant show organized by Louay Mardam Bek.
The latest collection is now available at dANYoUsh store located at Grand Millennium Dubai Barsha Heights. For more information, please send message via whatsapp on +971554321216, email email@example.com or visit www.danyoush.com. More of the dANYoUsh collection can be viewed on her Instagram account @danyoush.