Tourism Authority Thailand (TAT) Dubai and Middle East Office has partnered with Emirates Airline to launch the joint ‘Amazing Thailand Luxury’ campaign. ‘Open to the New Shades’ is the strapline for the campaign, which will be broadcast across digital, online and radio platforms a and put the spotlight on luxury and female-focused travel.
Pairat Sukngam, deputy director, Tourism Authority of Thailand (TAT) Dubai & Middle East Office, said: “With the world-renowned Thai hospitality of luxury products and services available throughout the country, TAT is now tied up with Emirates Airline to run a tactical campaign from March 5 to 19, in order to promote Thailand as a five-star holiday destination for Middle East travellers by using our latest global marketing campaign under the theme of 'Open to the New Shades'."
The concept of New Shades is divided into five categories; shades of Thai gastronomy, shades of Thai arts and crafts, shades of Thai culture, shades of Thai beaches & nature and shades of a Thai way of life. Therefore, Thailand has so much to be explored and discovered with new experiences calling out to be lived – unique cuisine, exquisite art, rich culture, exotic nature, incredible beaches and an open, authentic way of life that’s uniquely Thai. The new campaign will also see Thailand's first luxurious fashion and lifestyle shopping complex, Emporium and EmQuartier, come on board as a partner.