More families to visit Dubai as tourism is set to soar

Leading luxury hotel and resort marketing specialist SweetBeam has today revealed its latest hotel industry intelligence. The  results demonstrate the likely revenue increase due to the expected surge in family visitors to Dubai in the run up to 2020.

The research was conducted over a random sample of luxury Dubai hotels across a two year period.  It showed that on average there was almost an equal number of business vs leisure guest nights (49% vs 51%). Of the leisure guests, while just 31% of rooms were booked by families, a staggering 50-60% of the total non-room revenue came from these guests alone.

According to the research the months of March, April and December are most popular in terms of the number of families visiting Dubai.  With ideal weather conditions and a tailored, informative marketing campaign the average family will spend between AED 550 and AED 650 per room, per night on food, beverages, spa and other hotel facilities . August also sees a high number of family holidaymakers in Dubai, albeit more budget-conscious ones. During this month, families spend on average between AED 250 to AED 300 per night in addition to the cost of the room itself.

“Dubai is continuing to be the destination of choice for family holidaymakers, and this year it has never been more prevalent,” said SweetBeam CEO, Troy Simoni. “The Emirate is focusing on attracting 20 million visitors a year by 2020. The openings of exciting family-inspired attractions - such as a safari drive, theme parks, and entertainment parks based on Hollywood and Bollywood movies - mean that a large part of these visitors will from the valuable family segment. In line with Dubai’s 2020 strategy, the next few years will highlight why Dubai is the perfect holiday choice for families”

As has been made transparent, attracting families through tourism continues to lie at the heart of the Dubai 2020 strategy and is matched by the continuous development of supporting infrastructure and attractions.