Swarovski shines a light on the Middle East with exclusive new design inspired by the Middle Eastern symbols and motifs

By Huiming_Shi Thursday, 26 March 2020 11:19 AM

Swarovski shines a light on the Middle East with exclusive new design inspired by the Middle Eastern symbols and motifs

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This year marks the 125th anniversary for Swarovski, a brand whose mission it is to add sparkle to people’s lives all over the world. For Spring/Summer 2020, the brand extends its reach with new Swarovski Symbolic Collection pieces designed exclusively for the Middle East, bringing more ways for women in the region to express themselves. 

Inspired by the Middle Eastern symbols and motifs, Swarovski introduces five new and easy-to-wear styles, which bring a touch of the local tradition to jewelry collections through the use of delicate Arabic designs that enhance meaning of friendship and love.


The Palm Tree designs instead allows women to keep nature close through exquisite designs which give the region’s native flora a contemporary twist.

In these new pieces, Swarovski crystals are united with timeless and meaningful typography to help women embrace their glamour and confidence. The ultimate gift for any occasion, celebration or even a special gift for oneself, every women will find the perfect, inimitable piece within Swarovski’s new collection of Middle East exclusives. 



Elegant, modern and refined, the meticulously crafted Swarovski Symbolic Collection designs embody Arabic beauty and symbolism.  


Suspended from the golden tones of a shimmering chain, the Arabic term for friendship is embellished with pavé-set Swarovski crystals that catch the eye. This beautiful gift idea will make the ideal addition to the neckline of someone who wants to sparkle.


Bring a romantic touch to any ensemble with the Habibti necklace and bracelet. Featuring the Arabic term for ‘my love’ and set with sparkling Swarovski crystals, these two styles express an elegant aesthetic. They can be worn alone or layered together with other designs for modern appeal.


Native to the region, the palm tree designs bring a little nature and a lot of sparkle to everyday looks. The shimmering motif adorns a sparkling bracelet with an adjustable closure as well as a glittering necklace embellished with green Swarovski crystals.