Longines marks elegant presence at the President of the UAE Show Jumping Cup presented by Longines

Once again, Longines marked a successful presence at the CSIO 5* President of the UAE Show Jumping Cup presented by Longines where talented riders competed for the top spot. Longines lent its elegant support as the Official Partner, the Official Timekeeper and the Official Watch of the event that was held at the Al Ain Equestrian, shooting and Golf Club.

In addition to being the Official Partner, Timekeeper and Watch of the elite event, Longines also presented the Grand Prix on the final day. The Grand Prix witnessed ________ from ____ emerge as the final winner and was subsequently awarded an elegant Longines watch.

The Official Watch of the event was a a model from the Longines Equestrian collection. This watch with a shape evoking the arch houses belongs to a line inspired by iconic elements of the equine world,as a token of Longines’ long-running passion for equestrian sports and its attachment to its lady customers..

The involvement of the Swiss watch brand in equestrian sports dates back to 1878, when a chronograph engraved with a jockey and his mount was produced. Seen on the racetracks as early as 1881 and extremely popular among jockeys and horse-lovers, this model enabled its user to time performances to the seconds. In addition, the brand had partnered for the first time with an international show jumping competition in Portugal by 1912.

Today, Longines’ involvement in equestrian sports includes horseracing, show jumping, eventing, endurance, driving and dressage. In these disciplines, Longines is the Official Partner, Timekeeper and Watch of international institutions, events, races and competitions. Elegance, Performance and Tradition are values that both equestrian sports and Longines share, which strengthen the close bounds that the brand has been developing with the equestrian world for more than a century.

About Longines

Longines has been based at Saint-Imier in Switzerland since 1832. Its watchmaking expertise reflects a strong devotion to tradition, elegance and performance. Longines has generations of experience as official timekeeper of world championships and as partner of international sports federation. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World’s leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 150 countries