The Poetry of Time

Part of the Richemont group, legendary Parisian brand Van Cleef & Arpels’ watch collections capture time in dreamlike models where infinite precision meets infinite preciousness. Mediamost Publishing’s Fady Boustany met with its Chief Executive Stanislas de Quercize at SIHH 2010 and got to know more about its novelties

From 1910, the Maison chose to express its art through timekeeping jewels of distinctive and timeless style that have never ceased to delicately combine precious stones and materials. Embodying its wondrous alchemist’s touch it gives soul to its creations, which  effortlessly epitomise an instant of happiness that you would like to treasure. For Van Cleef & Arpels, Time is synonymous with poetry. Capturing its fleeting essence without ever restricting it, every season the Maison creates timepieces with a bold creativity that never ceases to surprise with its marvelous alliance between the best of watchmaking and jewellery know-how.