Любимые пчелы Chaumet!

Chaumet, the legendary French jewellery house recently unfurled its tempting high jewellery collection titled Bee My Love where honeycomb shape settings and bright colours pay sparkling tribute to the industrious insect that has been its house symbol. Aviamost Russian brings you an exclusive interview with Chaumet International’s Vice President Marketing and Communication Lionel GIRAUD on what went behind the charming collection  
Chaumet, the 12 Place Vendome jeweller and purveyor of tiaras to Napoleon 1 has always been in a special league of its own right from the time of its founding, way back in 1780. Its new Bee My Love collection also champions a worthy environmental cause in alliance with Terre d’Abeilles Association “Save the Bees” campaign promoting the protection of bees living environment.
Interestingly, the great Nobel laureate Albert Einstein had once said that any decrease in bee populations was cause for alarm as it indicated decreasing food supplies across the world.    
Made up of 30 magnificent high jewellery pieces each with a stunning bee or honeycomb design symbolizing strength, freedom and tenderness, the Bee My Love collection presents two-piece necklaces, tiaras, earrings, rings and watches too. Lionel GIRAUD tells us more…
What is the source of inspiration for the Bee My Love collection’s designs?
Chaumet is a creative brand supported by an expertise of more than two centuries of artistical works and know-how in high jewelry. All our latest creations have been inspired by the Chaumet archives. Our work is to update the spirit of Chaumet in a contemporary way.

How do you make the designs stand out among your competitors?
Chaumet has both strong identity and symbolics. The idea is to keep the themes that are the mark of our establishment, like the bee in the Bee my love collection, or the tiara in the Josephine collection.

What is the biggest challenge in jewellery-making?
Crafting jewelry so that you don’t feel the technique

What is the most exciting part of jewellery-making?
The magic that happens when you assemble the precious stones, imagining and crafting a new collection and the moment when a customer first tries on a newly finished piece of Chaumet jewelry.

One of the defining features of the Chaumet Bee My Love collection is its innovative aspect. A case in point is its splendid tiara, highlighted by sapphires and diamonds with its open-work settings which took an astonishing 600 hours to make. The 5.49 carat blue sapphire bee design is detachable and can be worn as a brooch. Likewise, the spectacular pendant necklace can be transformed by unhinging two of the long coloured-stone drops    that double up as earrings.

The Chaumet Bee My Love exquisite necklace with diamonds, tourmalines, tsavorite   garnets and sapphires which is designed to elegantly cascade down the neck has two outer pendant drops which can be detached and worn as earrings.  

Among its amazing range of exotic rings is one featuring a diamond set bee fluttering over luscious green tsavorites, tourmalines and sapphires with a blue-green tourmaline at the centre, and the equally charming Chaumet Bee My Love ring with a diamond-set bee perched over luscious green tsavorites, tourmalines and sapphires with a blue-green tourmaline at the centre. While the Chaumet Bee My Love ring with sapphires, diamonds features an intense hued special violet sapphire at the centre.

From red-carpet worthy to cute eye-catching jewels the Chaumet Bee My Love collection has something for the tastes of all jewellery lovers such as its short drop earrings with diamonds, sapphires, tsavorite garnets and bright blue tourmalines with honeycomb shapes around the little bee which would definitely be adored by youngsters.

{In a Box}

The Chaumet tale

The story of Chaumet begins in 1780 and blends with the history of France with two centuries of creation and nine generations of jewelers whose know-how has been handed down without interruption from one workshop master to another.

It all began with an event that has become part of the firm’s legend. A young jeweler named Marie-Etienne Nitot, whose shop was located on Place du Caroussel, caught the bridle of a runaway horse ridden by Napoleon Bonaparte, who was the French Consul at the time. The Emperor never forgot the young man’s courage and showed his appreciation by appointing Nitot as his official jeweler. The rest is a glittering history that has seen the world being presented with some of its most glorious jewellery collections.