Brand Dubai Launches New #DubaiDestinations Summer Campaign to Boost Year-Round Tourism

Brand Dubai, the Government of Dubai Media Office’s creative arm, has launched the latest season of its #DubaiDestinations summer campaign running from July 4 to July 31.

The initiative aims to showcase Dubai’s wide range of leisure and entertainment options during the hotter months, encouraging residents and visitors to explore the city’s vibrant summer offerings.

The campaign highlights Dubai’s appeal as an all-season destination, emphasizing its world-class infrastructure, diverse attractions, and multicultural environment. It coincides with the start of school holidays and rising visitor numbers to the city’s indoor leisure venues, beaches, waterparks, and family-friendly locations.

Shaima Al Suwaidi, Director of Brand Dubai, stated the campaign aligns with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum to position Dubai as the world’s best place to live, work, and visit year-round. The campaign features interactive digital content designed to help families and tourists easily plan their summer activities.

This year’s edition includes new digital guides covering children’s camps, staycations, indoor sports, and other seasonal experiences. It also features videos and animated clips created by Brand Dubai and collaborating content creators, shared across social media platforms like TikTok and Instagram.

The campaign also promotes the Proudly from Dubai initiative, spotlighting local businesses that contribute to Dubai’s entrepreneurial spirit with innovative summer products and services.

A comprehensive Dubai Summer Activities Guide with key destinations and interactive maps is available online, providing an accessible resource for anyone looking to make the most of the city this summer.