Between Island Heritage and Global Style: The 100% Capri Vision

Born on the enchanting island of Capri and now a recognized international symbol of style that unites naturalness with refined luxury, 100% Capri represents the evolution of linen in contemporary fashion. Founded by Antonino Aiello, the brand has cultivated a distinctive aesthetic language, where the world’s finest linen takes center stage.

Far from ostentation, 100% Capri expresses an idea of elegance rooted in simplicity and the authenticity of natural fibers. Linen, shaped through centuries-old Italian artisanal techniques, becomes the perfect intersection between tradition and innovation. Each collection embodies a harmonious balance between comfort and sartorial precision, offering pieces designed for warm climates, leisurely travel, and sophisticated everyday life.

Aiello’s creations appeal to an international clientele who value discretion, quality, and timeless style. The brand finds its natural environment in resorts, luxury destinations, and prestigious boutiques worldwide, more than 20 globally where lightness and elegance are not merely aesthetics but a way of life.

Today, 100% Capri continues to evolve with a forward-thinking approach to innovation and sustainability. Through the Linen Innovation Project, the brand explores avant-garde fabrics, low-impact production processes, and the redefinition of conscious luxury. Linen, traditionally seen as a classic material, is transformed into a dynamic textile that bridges craftsmanship and technology, offering versatility without compromising comfort or style.

Beyond fashion, 100% Capri represents a lifestyle: a celebration of heritage, nature, and elegance that is simultaneously timeless and modern. Each garment tells a story of the island’s light, the sea’s calm, and the artistry of Italian hands, while embracing the sensibilities of a global audience.

100% Capri stands as an interpreter of authentic elegance. A brand capable of evolving with the times while never losing sight of its roots, embodying a vision where luxury is subtle, sustainable, and unmistakably genuine.