Buccellati opens its doors at Mall of the Emirates

The Maison unveils an elegant new retail destination blending historic craftsmanship with modern sophistication

Buccellati is pleased to announce the grand opening of its second boutique in the United Arab Emirates, located in the prestigious Mall of the Emirates. This opening marks a significant step in the Maison’s continued expansion in the region and underscores its commitment to offering a refined, immersive experience for discerning clients across the UAE and beyond.

“We are honoured to deepen our presence in a region that holds a profound appreciation for artistry and tradition,” said Maria Cristina Buccellati, Global Communications Director and member of the founding family. “Dubai is a city that bridges heritage and innovation—a spirit that aligns beautifully with our Maison. It is a privilege to bring Buccellati’s craftsmanship and design legacy to such an inspiring destination.”

Located in one of the region’s premier luxury retail hubs, the Mall of the Emirates boutique complements Buccellati’s existing presence in The Dubai Mall. It offers convenience for clientele in surrounding neighbourhoods and attracts a global audience visiting from across the GCC, Asia, and Europe.

The design of the new space reflects Buccellati’s Italian elegance and distinctive artistic heritage. Guests are welcomed into an environment that evokes the warmth and intimacy of a Milanese salon, with interiors featuring ornate wood panelling, hand-finished Italian stucco, and inlaid flooring reminiscent of grand Italian palaces. Decorative touches inspired by the Maison’s Place Vendôme boutique in Paris—such as antique mirrors, gold-leaf accents, and period furniture—create a setting that feels both sophisticated and authentic.

The boutique offers a curated selection of Buccellati’s most iconic creations. Clients will find a representation of all eight Icona collections, with a particular focus on the house’s three signature lines: Macri, Tulle, and Étoilée. These pieces embody the brand’s signature aesthetic and showcase its renowned hand-engraving techniques and rich textural contrasts.

To commemorate the opening, Buccellati will host an exclusive press event and celebratory lunch in the presence of Maria Cristina Buccellati, offering invited guests a personal introduction to the boutique’s concept and the Maison’s ongoing vision for the region.

“This opening represents a key milestone in Buccellati’s global strategy,” said Nicolas Luchsinger, CEO of Buccellati. “The Middle East is an important market for us, and we see tremendous potential to grow our presence here. Our clientele in the region deeply values craftsmanship, heritage, and individuality—qualities that are at the heart of everything we do.”

With over a century of history, Buccellati is internationally admired for its timeless design, exceptional artistry, and commitment to traditional goldsmithing techniques. The Mall of the Emirates boutique marks a new chapter in this journey—a place where history, innovation, and beauty meet in one of the world’s most dynamic cities.