MEDIAMOST is one of the leading, dynamic media houses based in Dubai, in the United Arab Emirates (UAE). Established in 1996, the company’s innovative idea took off the same year as its founding with the launch of the first Russian-language magazine in the Middle East. The highly acclaimed tourist and lifestyle magazine AVIAMOST Russian came to reality in September 1996. It was clearly an idea that was waiting to be born, and was an instant success as the market was in crucial need of just such a publication, due to the huge influx of Russian tourists to the UAE and the absence of media to cater to this fast developing market.
AVIAMOST Russian – A Success Story
As Dubai grew in status as a top tourist city, AVIAMOST - RUSSIAN MAGAZINE IN DUBAI matched its pace and contributed to the success of the fast growing emirate with first-hand content covering government news, the growth of the hospitality and tourism sectors, the retail industry, the fascinating world of luxury and lifestyle and the latest reports from the runways of Europe’s fashion capital, contributed by exclusive correspondents in Paris.
Its popularity among the Russian-language readership witnessed AVIAMOST Russian being awarded the “Best Russian Language Media 2013” in the Middle East by the Russian diplomatic mission in the UAE during a gala dinner event. It is still the only Russian magazine available on board Emirates airlines flights on First Class and Business Class cabins on the Dubai/Moscow/St. Petersburg routes and recently the new destination of Kiev. It has distribution agreements with most top 5 star hotels and resorts in the UAE. It also asserts its presence at internationally hailed annual exhibitions and fairs in Europe, Russia, CIS and the GCC region such as MITT – Moscow Leisure exhibition, Baselworld, the Salon de la Haute Horlogerie (SIHH) and at the Arab Travel Market in Dubai where it is well represented and distributed.
Publisher of the Official DSF & DSS Guides
The credibility established in the market by MEDIAMOST over the years soon saw it gain the trust of the Dubai Government, and it was awarded the prestigious responsibility of publishing the Official Guide of the Dubai Shopping Festival (DSF) in five languages with a split run of around 100,000 copies by the Dubai Economic Department (DED) and after it by the Dubai Events and Promotions Establishment (DEPE). It also started to publish the Dubai Summer Surprises Guide since its beginning in four different languages.
In the beginning of 2011 and with the remarkable increase of Chinese tourists to the UAE MEDIAMOST launched the UAE’s first Chinese-language magazine and gave it the same trade name as AVIAMOST Chinese. Being well established as a niche publication it increased its frequency during 2012 to become a monthly magazine, providing the latest news about business opportunities, hospitality, tourism attractions, shopping and lifestyle, in-depth articles including fashion, jewellery and watches, based on an independent editorial policy. The Chinese editorial team of Aviamost has managed to interview many Chinese celebrities and dignitaries during their visit to the UAE or directly from China through its correspondent in Shanghai.
AVIAMOST Chinese remains the only Chinese-language magazine coming from the UAE that is distributed on board Emirates airlines flights on First Class and Business Class cabins on the following routes: Shanghai, Beijing, Guangzhou and Hong Kong. The magazine also has yearly, automatically renewed distribution agreements with most of the top 5-star and 4-star hotels and is available for VIP passengers at the airport lounges.
The newly launched portal aviamost.ae was introduced by the company as the first and only 3-languages news portal in the UAE. It is an invaluable link to the tourist and business establishments and provides website visitors with content presented in an extremely user-friendly format, with access to several important services. It is internally managed by the MEDIAMOST English, Russian and Chinese editors.
Its numerous exciting features to browse at leisure include: daily updated UAE news, diplomatic talk, economy and business reports, tourism articles, hotel news, spa special, red carpet coverage from around the world, celebrity interviews, and details on the latest beauty, fashion trends, runway reviews, jewellery and watch collections, shopping, fine dining, bars and lounges, launches and airline news.
The portal will offer its advertisers access to a big platform of readers from four continents among their English, Russian and Chinese-language populace respectively.
The publishing House MEDIAMOST is owned by The Idea Agency a full-fledged advertising and PR agency located in Dubai. This medium-sized creative agency has a strong portfolio of local and regional clients backed by a team of professional writers, designers and marketing specialists working in a healthy multicultural environment. MEDIAMOST is a DMCC company headed by Rita Boustany as Managing Partner and Fady Boustany as Executive Director.
The versatile media house produces and manages almost everything in-house including editorial, design and layout, sales and marketing and distribution. It is manned by an experienced editorial team led by Rita Boustany as Editor in Chief and a dynamic sales and marketing team headed by Fady Boustany as its Advertising and Marketing Director. MEDIAMOST’s strategy is aimed at widening its portfolio by acquiring international titles or by launching new projects in the near future.
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