DAMAC Properties Opens New Luxury Sales Centre at DAMAC Lagoons Community

DAMAC Properties has officially announced the opening of its new ‘Sales and Client Experience Centre’ at DAMAC Lagoons. The centre is conceived as an immersive experience rather than a traditional sales office. Inspired by Dubai’s journey from the desert to being an oasis, the architecture reflects the city’s evolution from arid dunes to a thriving global city. Soaring, light-filled spaces are paired with lush greenery, dynamic plays of light and shadow, along with polished finishes that embody the DAMAC ethos of innovation and luxury.

Amira Sajwani, Managing Director, DAMAC Properties, said: “We are reinforcing DAMAC’s human-centred approach to real estate through our new Sales Centre. We aim to create strong links with our customers, deliver exceptional quality, and pioneer innovative solutions that bring tangible value to our clients. Much like Dubai’s own journey, this centre reflects our belief that growth, sustainability and innovation can flourish together, of which all are integral to the customer journey and a cornerstone of our vision for the future.”

The new centre will showcase DAMAC’s latest projects and provide ample luxury spaces for clients to interact with DAMAC sales teams. It will reflect DAMAC’s commitment to sustainable design. Located within DAMAC Lagoons, which has achieved LEED Platinum certification, it integrates energy-efficient materials and biophilic elements, while creating a welcoming environment that highlights the company’s vision for responsible growth. DAMAC Lagoons is a Mediterranean-themed community and one of Dubai’s largest low-rise communities situated in Dubailand.

The community continues to attract discerning buyers seeking both a distinctive lifestyle and long-term value.

Sustainable Aesthetics: The Art of Biophilic-Inspired Design

• Vertical Gardens: At the Centre, the vertical gardens are crafted from high-quality artificial foliage, serving a crucial role in the design narrative. They are not merely decorative, but a key component of the biophilic-inspired aesthetic, creating a visual and psychological connection to nature. This choice enables a vibrant, low-maintenance installation that retains its lush beauty year-round, without requiring water, sunlight, or pesticides.
• Materials Sourcing: The selection of materials was guided by a commitment to sustainability. The wood flooring is sourced from responsibly managed forests, and the use of natural, durable materials ensures longevity and reduces the need for frequent replacements. The metallic finishes and decorative screens, although luxurious, are designed to be long-lasting and chosen for their recyclability.
• Energy Efficiency: The design maximises the use of natural light, reducing reliance on artificial lighting during the day. This not only lowers energy consumption but also creates a more pleasant and dynamic atmosphere. The strategic placement of windows and the use of high-performance glass minimise heat gain, which is a critical consideration in Dubai’s climate, further reducing the building's energy footprint.