The DEC campaign started with its board members who represent leaders from public and private sectors in Dubai.
Dubai: Shaikha Mona Abdullah Al Moalla, Chief Operating Officer, Strategic Planning & Operations at Dubai Economic Council, (DEC) stated that the UAE stands ahead of many countries in terms of urgent humanitarian initiatives. She also stressed that these initiatives reflect the values and principles that the late Shaikh Zayed bin Sultan Al Nahyan established in the UAE society.
Al Moalla said the DEC recently conducted a massive promotional campaign for the UAE compassion campaign ‘Tarahamo’ launched by the President, His Highness Shaikh Khalifa bin Zayed Al Nahyan, and under the patronage of His Highness Shaikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai.
Shaikha Mona pointed out that the DEC campaign started with its board members who represent leaders from public and private sectors in Dubai. The campaign also involves the DEC’s Secretariat staff as well as a long list of the DEC strategic partners, including major businesses, international advisory entities, policy research centers, legal firms, and academics.
“The DEC has advocated ‘Corporate Social Responsibility’ (CSR) as one of its critical values, and has formed a dedicated committee as a part of its organisational structure, encompasses staff from the DEC Secretariat that aims to conduct several campaigns to introduce humanitarian services to the society”,
Al Moalla concluded.