Emirates Group plans enterprise revamp

Wam/Dubai

22 October, 2015  

This enterprise-wide transformation strategy will see benefits cascade into every area of business from customer experience, to commercial, to several back-office functions.

Emirates Group, the air services provider, unveiled its plans to undertake an enterprise-wide transformation initiative aimed at placing data at the heart of the organisation, re-inventing business processes using smart technology and underpinning decisions with big data and real-time analytics. The goal is to transform Emirates and Dnata into the leading customer-centric, technology enabled travel experience enterprises.

This enterprise-wide transformation strategy will see benefits cascade into every area of business from customer experience, to commercial, to several back-office functions.

"While this initiative will have profound benefits across all business units, our end goal is to intelligently redefine the customer experience by developing a personal bond with individual customers at a scale which has never been achieved before in the history of the service industry," said Sir Tim Clark, President of Emirates airline. - Wam