Hugo Boss launches Boss Womenswear Fall/Winter 2014

BOSS Womenswear – a new generation under the creative direction of Artistic Director Jason Wu launched its Fall/Winter 2014 collection recently. Mastery in tailoring and refined craftmanship is the DNA that defines the collection. The German headquarters served as the source of inspiration for the future of BOSS Womenswear. Modernist buildings are surrounded by lush greenery – architecture with nature. Inspired by this setting, Jason Wu maintains the brand’s precision and rigor while injecting softness and femininity.

Traditional menswear fabrics are incorporated into sophisticated silhouettes. Refined shoulders and neat tailoring are rendered in cashmeres and silks. The idea of the bespoke suit is translated into precision cut suits and laser-cut cocktail dresses. Tailored coats with accentuated waistlines introduce a new proportion. Fluid dresses with Bauhaus-inspired embroidery show a hint of the architectural narrative. The ready-to-wear code continues to accessories: ankle boots with a menswear touch, lace-up strap heels and tuxedo loafers. Bags feature a very precise frame and structure that reinforce the idea of tailoring.

The Dubai representative and business partner is Bin Hendi Enterprise operating the stores of Hugo Boss in the emirate. Hugo Boss stores can be found in: Festival City, Mercato Mall, Dubai Mall, where it’s also sold in the Galleries Lafayette Department Store, Mall of the Emirates, Mirdif City Centre. In the Mall of the Emirates, you can find a Boss Orange store, which is the only one in Dubai that offers only one collection of the brand.