IWC celebrates 150th anniversary

To celebrate its 150th anniversary, IWC is currently showcasing a spectacular Jubilee collection comprising a total of 27 limited-edition watches from the Portugieser, Portofino, Pilot’s Watches and Da Vinci families at the Salon International de la Haute Horlogierie in Geneva. IWC Schaffhausen celebrated its 150th birthday and the launch of its Jubilee collection with a gala evening at the Salon International de la Haute Horlogerie (SIHH) in Geneva. Around 800 guests participated in the event, including IWC brand ambassadors and global stars such as actors Cate Blanchett, Bradley Cooper and James Marsden, as well as sports personalities Valtteri Bottas and David Coulthard.

In keeping with tradition, IWC invited guests to an exclusive gala evening, pulling out all the stops with a glamorous event to mark the year of IWC’s 150th anniversary, hosted by TV presenter Tess Daly. Performances by Aloe Blacc, jazz drummer Eric Harland and singer Ronan Keating were also met with rousing applause during the evening. Another star attraction came in the form of Paloma Faith, a singer who won the Brit Award for “Best British Female Solo Artist” in 2015 and made it straight to number one in the official top 100 chart in England with her album “The Architect” about a month ago.

Among the guests to grace the red carpet were IWC brand ambassadors and global stars such as Cate Blanchett, Bradley Cooper, James Marsden, Dev Patel and Ralf Moeller, sports personalities Valtteri Bottas, Fabian Cancellara, David Coulthard, Jochen Mass and Jan Frodeno, supermodels Adriana Lima and Karolína Kurková, and influencers such as Johannes Huebl and Kristina Bazan.

Several IWC brand ambassadors also visited the SIHH earlier in the day and had the chance to take a look at the Jubilee collection at the IWC booth, designed in the industrial style of the early days of IWC. The centrepiece of the trade fair booth was a gigantic time machine with digital display discs inspired by timepieces such as a Pallweber watch.