LONGCHAMP Releases SS 2017 City Blossom Film

As the first blooms appear in parks, the city is transformed by the sudden surge of long-awaited springtime energy. Farewell to cold, grey skies – as the sun’s rays appear, so does a bright new wardrobe, bursting into the light of day to express a playful femininity, whose lively elegance is highlighted by the lines of an urban architecture. The Longchamp woman is connected to the rhythm of the big city, as a passionate traveller and eternal metropolis dweller.

Inspired by the melting pot of styles bubbling in every great city, the collection is focused around a game of vivid contrasts, mixing rich colors with delicate shapes, flower prints with a sportswear spirit. A « sakura » motif in print or embroidery covers a teddy jacket, while club stripes bring visual energy to geometric Sixties-style dresses. The silhouette itself is light and short, the legs unveiled to welcome the spring sun. Worked in a longer or an ornamented style to make it resolutely feminine, the biker jacket is the season’s key piece, whether in a sporty or a structured version. The color palette shares this same idea of opposites, bringing together a pink and blue pastels with stronger shades of navy or burgundy. Black and white piping features to add a graphic, contemporary touch.

Bags and shoes follow the movement and share this urban yet floral spirit. Delicate petals featured on the straps of high and flat sandals, while stripes zoom across ballet slippers and espadrilles. Graphic lines and cherry flowers decorate a number of iconic bag designs, from the Le Pliage Cuir to the Roseau, all available in both pastel and richer shades.

Cosmopolitan and vibrant, the City Blossom collection expresses the communicative joie de vivre of a radiant Longchamp woman. Strong and carefree, romantic yet determined, she is the perfect summary of the many contrasts of city life.