Mouawad x Amna Al Habtoor unveil Ramadan 2026 campaign: Light of Grace

This Ramadan, Mouawad collaborates with Emirati entrepreneur and Founder of Arcadia Fragrances, Amna Al Habtoor, to unveil its 2026 campaign, ‘Light of Grace’—a tribute to connection, craftsmanship, and the quiet radiance that defines the holy month. At the heart of the campaign lies a powerful message: a gift of light is more than a gesture—it is an offering of connection, a reflection of care, and a symbol of the grace we extend to those we cherish most.

In the stillness of Ramadan nights, light becomes a language of presence and devotion. Each Mouawad creation carries this sacred glow—crafted with mastery, shaped by grace. The campaign featured statement Mouawad high jewelry pieces alongside the iconic fine jewelry collection, ‘Flower of Eternity’—a timeless expression of enduring love and luminous femininity. Through refined storytelling and elegant visuals, the collaboration celebrates jewelry not merely as adornment, but as a meaningful emblem of generosity, gratitude, and spiritual reflection during Ramadan.

Reflecting on the spirit behind the campaign, Amna shares: “Ramadan, for me, is a feeling before it is a month. It is the quiet calm that settles into our days and into our hearts. As a child, my favorite Ramadan moments were gathering at home just before iftar — the table full, the voices close, and the feeling that everyone belonged. That feeling stayed with me until today. There is a special light in Ramadan — a light of grace. Soft, radiant, and powerful just like the stories we carry. Because true light is always shared.”

With Amna Al Habtoor representing the spirit of an Emirati entrepreneur who embodies modern grace and chooses to celebrate Ramadan in moments of calm and reflection—where life slows down and presence becomes the true gift—the campaign becomes a celebration of grace, inclusivity, and the beauty of coming together.