Chanel re-opens renovated Dubai Mall boutique

On June 14^th 2019, CHANEL re-opens the doors to its largest boutique in the United Arab Emirates, located in Dubai Mall. The renovated boutique, which first opened its doors in 2009, has now significantly extended to over 715 square-meters with a ground floor dedicated to showcasing the latest CHANEL creations, Ready-to-Wear, bags, shoes and accessories, fragrances, as well as a selection of Fine Jewelry and Watches.

The two-story boutique was designed by New York based architect Peter Marino, renowned for his ability to seamlessly translate and reinterpret the aesthetic codes of the House.

The boutique leads with an architectural highlight; an interior mall façade featuring folded stone screens, visually graphic in its design and beautiful display windows introducing the latest collections. Two main entrances open onto the spacious ground floor, here, clients are immersed into the accessories world with a handbag display to the left, showcasing a selection of the latest novelties and iconic bags. To the right, a modulable wall is found, that will be continuously transformed to feature the newest creations allowing clients a new experience with each visit.

A costume jewellery area is accompanied by a display dedicated to Les Exclusifs de CHANEL fragrances, each inimitable scent inspired by the history of the House. Further along, next to an expansive shoe area, a mixed-accessories room showcases the latest in small leather goods and eyewear as well as a selection of CHANEL Watches & Fine Jewelry masterpieces, including the emblematic Camélia and Coco Crush collections.

Two Ready-to-Wear salons and three fitting rooms, are embellished with specially-commissioned artworks by Shelter Serra, Martin Kline and Alasdair Cook, highlighting the House’s continuous relationship and support of the arts. Designed to display the latest Ready-to-Wear collections and key accessories side by side, the salons are adorned with a limestone antique French fireplace, mirrored screens and a Bruno Gambone ceramic lion, while a custom hand painted fresco illuminates the space.

Located on the first floor two beautiful VIP salons, decorated in the CHANEL colour tones of light beige, burgundy and gold, offer clients the ultimate luxury experience. Adorned with a French limestone mantel, a lacquered screen and antique Louis XV furniture, each salon is illuminated with a custom created Goossens chandelier, creating an intimate and convivial atmosphere.

Located in the heart of downtown Dubai, the new CHANEL boutique, designed to embrace the modernity of the cosmopolitan city all the while reflecting the rich history of the House, offers a unique retail experience.