Jaeger-LeCoultre Unveils New Boutique At Mall Of The Emirates

Jaeger-LeCoultre continues to bring deft craftsmanship and fine watchmaking excellence to Dubai, with the launch of its newest and second boutique in the city at Mall of the Emirates. Building on the brand's retail vision, the Mall of the Emirates boutique proposes a new concept that blends in perfectly with the current codes offering clients a sophisticated atmosphere.

This new experience ties in with Jaeger-LeCoultre’s identity; an ode to a rich history of 185 years, a celebration of the Maison’s iconic savoir-faire and the art of precision. The Grande Maison pays tribute again to its spirit of inventiveness upheld by 180 specialist skills all under roof. While the boutique architecture reflects an art deco style which has also been the inspiration for some of the most known collections by the Maison, the interiors reflect the calm and exquisite atmosphere from the forests and lakes of Vallee de Joux, home to Jaeger LeCoultre and an immediate association with fine watchmaking. The intimate setting of the boutique instantly connects the clients with the feeling of exclusivity and privacy.

“We are proud and pleased to launch our second boutique in the city off the successful launch of the Dubai Mall boutique. Our vision is to target the residential clients and provide an even more exclusive experience to welcome them to the world of Jaeger-LeCoultre.” Nader Iskander, Brand Director - Middle-East, India and South Africa.

To mark the special occasion, SIHH 2019 novelties will be displayed at the boutique, including, Rendez-Vous Moon Serenity, Dazzling Rendez-Vous collection and Master Ultra-Thin Enamel collection, wherein both collections comprise of three stunning models.

Capturing the pure essence of femininity, the Rendez-Vous collection has been reimagined this year as part of The Art of Precision theme. Precision Even at a glance, these new versions show a stunning richness of detail with elements that fully adhere to the codes of High Jewelry: the addition of a prong setting, a new vision of moon phases, the distinct character of diamonds and mother-of-pearl, and the redesign of Jaeger-LeCoultre Calibers 898B and 925A. The new models of the Rendez-Vous collection are imbued with the spirit of fine watchmaking, inside and out. The exceptional personality of each is a perfect reflection of the extreme precision necessary to bring these creations to life.

The remarkable Master Ultra-Thin line enriches its collection with three new models featuring complications among the most emblematic of watchmaking expertise – moon phases, tourbillon, date, and perpetual calendar. A testament to precision and sophistication, these three new limited editions in white gold and midnight blue enamel complement the Master collection.

In addition to welcoming the clients with the latest collections, Jaeger-LeCoultre continues to provide the best in class services with the Care program, launched earlier this year, deploying a never before offered dedicated digital platform, highly personalized with value-added information and services as well as an up to 8-year International Limited Warranty across all clocks and watches.

Location: Jaeger-LeCoultre Boutique – Mall of the Emirates, Level 1, Nearest Parking C