Etoile La Boutique opened a new location in Mall of the Emirates

Etoile Group is pleased to announce the opening of their new luxury destination, Etoile La Boutique, on the first floor of Dubai’s Mall of the Emirates. A vibrant fashion destination showcasing a curated fashion and lifestyle selection for over two decades now, Etoile La Boutique provides an immersive journey of discovery to find the best of what’s new in fashion.

Fitted with luxurious travertine marble along the walls, with signature Etoile brass stars dangling from the ceiling as warm lights illuminate the space, the design was overseen by the creative direction of the visionary of Etoile Group, founder, and president Ingie Chalhoub.

Shopping and fashion enthusiasts are anticipating the opening of Etoile La Boutique within an expansive area of ​​2,345 square feet with an opulent yet contemporary store front. The store design offers a whole new experience in the field of retail, as well as a space to showcase collections that are exclusive to Etoile La Boutique such as: Roksanda x FILA, Herve Leger x Law Roach, Hudson Jeans x Zoe Costello and more than half of the extensive product offering consists of brands that are available in the region exclusively. This includes key brands Mary Katrantzou, ML Monique Lhuillier, Hudson Jeans, Torannce, and Favorite Daughter, gracing the shelves of the boutique. Each season Etoile La Boutique offer exclusive styles from designer brands including Huishan Zhang, Dice Kayek, Jenny Packham and Taller Marmo. The Boutique also house brands from all over the globe: European, American and Australian.

Founder and President of the Etoile Group, Ingie Chalhoub said:  

“Our mission is to create the most personal luxury shopping experience in the Middle East, so we wanted an environment where we could initiate conversations with our customers and create a global sense of community enabled through the power of fashion. Our vision of retail offers an experience that is immersive and the ultimate fashion destination for the fashion forward crowd in the Middle East.“

Etoile “La Boutique” is also proud to support brands that serve a purpose and deliver a message to their audiences. It is imperative for us to support young designers, brands that empower women and sustainable brands with ethical practices.

The brand has shaped the retail industry in the region and was one of the first to introduce the unique concept of a multi-brand store to the U.A.E. With stores across the region – two in Dubai, one in Abu Dhabi, one in Doha and in Riyadh, the boutique caters to the markets with localized collections for special occasions.

Etoile La Boutique is the only luxury multi-brand boutique that is equipped with everything a fashion savvy woman would require to accompany her in every moment of her life. Expect collections of effortless daywear, smart cocktail dresses, exquisite evening gowns, chic accessories and jewellery, along with exclusive shoes and bags. Customers can also access the full collection of Etoile La Boutique at www.etoilelaboutique.com