Rihanna wears Jacob & Co. Brilliant Northern Lights during Superbowl LVII live performance

On February 12^th 2023, the stage of the State Farm Stadium in Glendale, Arizona was set on fire by Rihanna. A prelude to the KC Chiefs vs. Philadelphia Eagles final game, the star performer illuminated the crowd with her blazing energy, her all-red outfit and her matching Jacob & Co. timepiece.

A longtime and faithful friend of Jacob & Co., Rihanna chose to wear her own Brilliant Northern Lights during her Superbowl live performance. Her red overalls, a Rihanna signature, matched the red crystal and red alligator strap of the Northern Lights. As for the 323 white diamonds set on the 44-mm case, they matched the lyrics to Rihanna's hit song.

“So shine bright, tonight you and I,

We’re beautiful like diamonds in the sky”

For nearly fifteen years, Rihanna has been a repeat customer and friend to the brand and its founder and creative director, Jacob Arabo. “Rihanna is like a goddess, says Jacob Arabo. She has it all, a sense of leadership like no other, heaps of talent and a unique, vibrant energy. During the Superbowl performance, she showed once again that she owns the stage, just any stage. And she's a demanding customer. She only ever goes for the best of what we do.”

The Brilliant Northern Lights is a stainless steel, high jewelry timepiece set with 11.26 ct of pavé diamonds. It harbors a high watchmaking skeleton movement with graphic bridge layout, exclusive to Jacob & Co. It's covered by an industry-wide rarity : a full red crystal. This is one of several Jacob & Co. timepieces and pieces of high jewelry Rihanna owns and is seen wearing on a regular basis.