Chanel inaugurates Twin Boutique at Mall of The Emirates In Dubai

CHANEL has unveiled its new twin boutique at the Mall of the Emirates in Dubai. Having opened its first boutique in the Mall – one of the largest and most prestigious in the region – in 2012, CHANEL now reaffirms its presence with interconnected yet adjacent spaces dedicated to both CHANEL’s latest creations by Artistic Director Virginie Viard – Ready-to-Wear, handbags, shoes, small leather goods, eyewear, costume jewelry and other accessories – and Watches & Fine Jewelry collections.

Spanning 11,990 square feet, this boutique offers guests a unique, immersive experience of CHANEL’s creative universes, bringing together what were once separate standalone boutiques into a single shopping destination.

Designed by New York-based architect Peter Marino, who has seamlessly reinterpreted the House’s aesthetic codes all over the world, this new space transposes CHANEL’s Parisian elegance and timeless modernity into a setting furnished with sumptuous bespoke touches including custom-made tweed upholstery in sophisticated shades of ivory and sand, and plush wool – hand tuft carpeting. Dotted throughout are specially-commissioned works by the artists Gregor Hildebrandt and Robert Greene, which continue the House’s longstanding commitment to the arts, as championed by Mademoiselle Chanel in her time.

Two elegant accessories salons welcome guests with a selection of iconic and seasonal handbags presented in niches alongside an assortment of eyewear, small leather goods, and other accessories. Sleek glass and metal consoles define a spacious salon with a subtle Art Deco feel and a graphic black and white palette warmed by pops of antiqued gold.

Further along, a third accessories salon showcases the latest scarves, more eyewear, costume jewelry and handbags as well as Les Exclusifs de CHANEL fragrance collection. Adjacent, a bright and spacious shoe salon fitted with inviting seating areas is illuminated by a beautiful rock crystal and gilded metal ceiling light by Goossens.

A sophisticated spirit extends to a dedicated Ready-to-Wear salon with two lavish changing rooms. In this intimate, convivial atmosphere, guests may discover the Spring-Summer 2023 pre-collection and the Spring-Summer 2023 Ready-to-Wear collection.

A giant screen adorned with white and gold camellias forms the centerpiece in a private salon that is available exclusively for fittings, offering CHANEL’s clientele discretion and personalized service in a separate, ultra-refined atmosphere curated with custom furnishings such as table lamps also by Goossens.

Accessible via an independent entrance at the front of the boutique, a dedicated Watches & Fine Jewelry area presents an exclusive assortment of High-End Watches and High Jewelry creations as well as Watches and Fine Jewelry iconic collections. Among watches creations, guests will be able to discover Mademoiselle Privé Bouton timepieces as well as some of the latest creations like Mademoiselle J12 La Pausa and CHANEL Interstellar capsule collection. Additionally, an exclusive selection of timeless watches such as Première, J12, Code Coco and Monsieur de CHANEL are presented.

High Jewelry creativity and savoir-faire are demonstrated through exclusive and exquisite creations like Lion, Comète and N°5 collections. As for Fine Jewelry, Coco Crush and N°5 are beautifully showcased alongside with Camélia and Comète collections.

An adjoining salon is available for private appointments and is beautifully decorated in the spirit of Mademoiselle Chanel’s Parisian apartment at 31 rue Cambon, complete with hand-finished surface treatments, a Louis XV style antique fireplace, as well as the rock crystals and lion sculptures she prized.

While reflecting the House’s rich history, this elegant twin boutique offers guests an extended and memorable shopping experience in Dubai.