Chopard opens boutique at The Four Seasons Resort Dubai Jumeirah Beach

Renowned Swiss jewellery & watches company, Chopard announced the opening of its first High Jewellery boutique in the Middle East at the prestigious Four Seasons Dubai Jumeirah Beach hotel. The Chopard Boutique at the Four Seasons’ showcases an exclusive selection of Chopard’s Haute Joaillerie Collection with a sophisticated design created after the Boutique concept developed by interior designer Thierry Despont.

Caroline Scheufele, Chopard’s Co-President and Artistic Director says “Dubai is a timeless, magical place – the backdrop to a sequence of spectacular moments and home to the world’s most stylish travellers. ‘Chopard at The Four Seasons’ will be a globally renowned destination where Jewelry lovers and connoisseurs will be invited to discover Chopard’s unique creations in the most elegant of settings.”

Chopard’s Haute Joaillerie creations are designed by Caroline Scheufele herself. Created by a woman for the women, the Haute Joaillerie collection, a reflection of femininity, is fascinating and magical. The talent of the skilled craftsmen gives life to the most sophisticated designs including collections such as the Animal World collection or the Red Carpet Collection. The Red Carpet Collection is a testimony to Chopard’s considerable talents in the field of Haute Joaillerie: a full range of talented and experienced artisans in the workshops of Chopard mingle time-honoured techniques and cutting-edge technologies to craft these unique creations.

Since 1972, Chopard is also retailed exclusively through Ahmed Seddiqi & Sons across the UAE. With an extensive portfolio of premium Swiss timepieces, Ahmed Seddiqi & Sons is a leading retailer in the region and continues to ensure that the latest offerings are available within the market.

Ahmed Seddiqi & Sons, established in 1950 is a family owned and run business synonymous with exquisitely designed watches. From its humble beginnings as a single store in Souk Bur Dubai, Ahmed Seddiqi & Sons has thrived to become the largest retailer of Swiss Brand watches in the Middle East, boasting a portfolio of over 54 prestigious brands across 57 locations in the UAE. The passion for luxury Swiss watches is deeply embedded in Ahmed Seddiqi & Sons family. The Board of Directors and Executive Committee is comprised of the second, third and fourth generation of the Seddiqi family.