Parah re-opens with “Irresistible” collection

Parah, a famous Italian fashion beachwear, underwear and ready-to-wear luxury brand announced the re-opening of its expanded and renovated store in The Dubai Mall with the brand’s latest  “Irresistible” collection for Fall/Winter.

Conceived by the brand’s creative director, the new-look store design is one of sophistication and elegance. Richness has been achieved through the careful choice of materials, reflecting the dynamism and creativity of the Parah product. The re-opening of the store encompasses all new designs of Parah Luxury housing a complete assortment of women’s Lingerie, Beachwear and Ready-to-Wear collections.

Mr. Matteo Rienzo, Parah Area Manager, said: “We are thrilled to be re-opening our store in The Dubai Mall, one of our original locations. The brand has always had a strong affinity with the local residents and loyal customers. The new concept has not only allowed us to expand in space but to introduce our Fall/Winter 2015-2016 collections.”

The new “Irresistible” collection is inspired by the concept of selfie, in its most contemporary meaning – as femininity, consciousness, eagerness to stand out and cool glamour.  The new Fall Winter Collection has been conceived for a confident woman, who enjoys playing with her image and who knows exactly her choices.

Parah is a historic and renowned Italian brand in the world of beachwear and lingerie known for its high quality, craftsmanship, tradition and innovation, creativity, femininity and cool glamour:  Parah is distributed in more than 1,300 shops around Europe, Asia, United Arab Emirates, Russia and United States.