Pal Zileri Celebrates Its Newly Refurbished Flagship Store In The Mall Of The Emirates

A Live Performance Where Graphics, Colours And Sounds Stimulate The Senses In A Dynamic Experience.

To celebrate the opening of its newly refurbished store in the Mall of the Emirates, Pal Zileri hosted a high-profile event that blended fashion and art at the Cuadro Fine Art Gallery, in the Dubai International Financial Center. One of UAE’s premier contemporary and modern art venues, the exhibition mixed art and the Spring Summer 2016 collection with an exclusive installation that fully reflected Pal Zileri’s core values.

The space was transformed into a dynamic environment that stimulated the senses through experimental images that developed and pushed the techniques of video animation by matching the various artistic disciplines with new technologies. Created by Basmati Film, founded by Saul Saguatti and Audrey Coïaniz, the event was accompanied by live music by Bart Sailer.

Inside floating metal cubes, four iconic spring garments epitomized the collection’s 20^th century kinetic and optical art inspiration of squares, diamonds and graphic 3-D effects. Videos of the runway show and of the ad campaign were peppered throughout the interiors of marble, bronze details, polished stainless steel and etched wood.

The 170-square meter flagship store features the house’s latest store concept, characterized by an exclusive and contemporary luxury. The mix of architecture, design, art and superior Italian style fully reflects the brand’s “Avant Craft” concept for which legacy and currency blend seamlessly. The airy, modern and timelessly elegant space, furnished with modular elements and velvet couches, strengthens Pal Zileri’s successful presence in the Middle East, increasing the brand’s awareness and desirability.

Paolo Roviera, Pal Zileri Ceo, stated: “Pal Zileri has a loyal following in the Middle East and has firmly established itself as a covetable luxury brand that is synonymous with unique style and quality craftsmanship.  With the re-opening of our store at Mall of the Emirates, we are excited to have a new concept space to showcase our collections and continue the growth of Pal Zileri in the Middle East."