Weekend Max Mara Opens Its First Store in Dubai, CityWalk

Weekend Max Mara - the lifestyle line by Max Mara Group opens its first store in Dubai. The shop includes 106 square meters of retail space and it’s located in City Walk – Phase 2, the newest addition to Dubai’s shopping and dining scene.The Spring Summer 16 collection was beautifully displayed in the opening event held at the new store on the 6^th of April. Press and customers, who attended, viewed the collection, enjoyed refreshing juices from the lemonade stand while snapping pictures in the in-store Photo booth.

A cozy and welcoming atmosphere combined with contemporary, eclectic pieces that mixes different styles, origins and periods and furnished with chairs, occasional tables, lamps, carpets, cushions, books and magazines.

The concept is an open space obtained by eliminating the interior walls of a house, while keeping the different floor surfaces that defined the rooms. The effect is achieved by using three strongly contrasting materials to provide the different areas of the shop with a specific characterization and create pathways through it. The use of strongly contrasting materials such as concrete and marble granules tiles and walnut wood in strips, share the same exclusive laying pattern – an interwoven texture reminiscent of textiles – and form an inlay

Developed in 1984 as a casual, outdoor collection ideal for week-ends as the name suggests, Weekend Max Mara is now a solution for the contemporary demand for garments that are practical and versatile, full of colour and elegantly feminine. Pieces that express the true concept of “utility deluxe”, a clever combination of glamour and sophistication matched by the label’s original sportswear DNA.

A comprehensive range that grows from one season to the next, distributed worldwide thanks to an extensive sales network devoted exclusively to the Weekend Max Mara label. With over 190  single-brand stores in Italy, Europe and the Far East and corners in leading department stores in the United States. From the flag-shop in London’s Notting Hill to the megastores in Japan and Greater China..