HTC unveils all-new smartphone series

HTC, a pioneer in innovative smart technologies, unveiled its newest smartphone series, HTC U, with two new models, the HTC U Ultra 5.7-in and the HTC U Play 5.2-in smartphones, at an event at the Armani Hotel in Dubai, UAE, presided by Chialin Chang, President of Smartphone and Connected Devices Business, HTC, and regional HTC leadership. The brilliantly designed new smartphone series, with game-changing software and hardware, will be available early February.

HTC U Ultra introduces a new, beautifully contoured, liquid surface that’s designed to reflect the best you. Hold it up and you’ll appreciate the phone’s symmetrical construction, and the way it transforms light as you turn it. To achieve this extraordinary look, we developed an entirely new process where colors bond to the glass in multiple layers to reflect light beautifully - adding brilliance and depth from every angle. Then we mold the glass evenly around the sides and edges, using extreme pressure and heat to mimic the natural surface tension of liquid; folding and bending the surface to create a perfect blend between metal and glass.