HUGO BOSS celebrated the re-opening of the BOSS Store in Dubai

Inspired by the current Pre-Spring 2018 campaign theme ‘Holiday in the fast Lane’, and celebrating the last Formula One race of the season, taking place in Abu Dhabi, the reopening event took place with a store reception, where
guests from media, personalities, business partners and customers were welcomed and participated in an exclusive conversation between Mercedes-AMG Petronas Motorsport Formula One driver and brand ambassador Valtteri Bottas and Formula
One legend David Coulthard. Followed by an after party at FIVE Palm Jumeirah Dubai, where The Wanton Bishops gave an exclusive live performance and New York based DJ Brendan Fallis kept guests celebrating into the small hours from the DJ stand.