On October 16th 2014, Officine Panerai, the world renowned high-end Italian watch brand hosted an exclusive “ladies only” media event at their Dubai Mall Boutique. The main purpose of this event was to introduce eleven new sophisticated coloured straps collection designed to meet the tastes of Officine Panerai’s feminine & masculine clientele.
The Press who attended the event had the opportunity to view and explore the new strap collection on display, as well as try the watches on their hands. Moreover, the event was followed by a delightful Italian lunch held at Armani Hotel in “Armani Deli” Restaurant, giving the media the chance to socialize over tasty Italian cuisine.