In the dynamic heart of Dubai, set against the creative and eclectic backdrop of 25hours Hotel Dubai, the iconic French skincare brand SOTHYS Paris celebrated its official launch in the UAE. This milestone event marked a significant chapter in the brand’s global journey, introducing its legacy of professional skincare excellence to the Middle East.
The launch gathered leading beauty experts, influencers, and media representatives for an immersive experience into the world of SOTHYS, its rich heritage, skincare philosophy, and the brand’s signature anti-aging treatment, Youth Care.
Brand specialists showcased patented treatment techniques, express facial and hand rituals, and revealed the secrets behind the powerful active formulas that have earned SOTHYS global recognition and trust.
A highlight of the event was the announcement of a strategic partnership between SOTHYS Paris and Extra Hour Spa, located at 25hours Hotel Dubai. Guests of the spa can now indulge in luxurious treatments crafted with SOTHYS’ premium products, rooted in the finest traditions of French skincare excellence.
The launch of SOTHYS Paris in the UAE was more than just a brand introduction, it was a true celebration of beauty, professionalism, and French elegance.