Gymshark takes part in Dubai Fitness Challenge and confirms Mall of the Emirates Store Opening

Al Tayer Insignia & Gymshark build on Middle East momentum with Dubai Fitness Challenge takeover on 1-2 November and Mall of the Emirates store opening on 2nd December

Announcements follows hugely successful opening at The Dubai Mall, three-week pop-up in Kuwait and launch of Gymshark.sa in Saudi Arabia.

Gymshark, the fitness community and apparel brand and Al Tayer Insignia, today bring two significant announcements to the region - the date the doors will open at the new store at the Mall of the Emirates and the plans to take over the Dubai Fitness Challenge.  Gymshark will open the doors to its second permanent Dubai store at Mall of the Emirates on 2nd December 2025. The brand also reveals that its iconic Gymshark Lifting Club will land on Kite Beach on 1st & 2nd November. 

2025 has been a significant year of growth and momentum for Gymshark in the Middle East. These activations build on the success at its first store in The Dubai Mall, a three-week Kuwait pop-up at 360 Mall, and the launch of Gymshark.sa with same-day delivery in Riyadh. The Mall of the Emirates will be Gymshark’s second permanent physical store in the region.

However, before the doors open, Gymshark will make its mark at Dubai Fitness Challenge with the ultimate two-day Gymshark Lifting Club on 1–2 November, showing Al Tayer Insignia’s commitment to growing the brand’s presence in the Middle East. Kite Beach will host an immersive training playground: lifting cages, open gym sessions, Gymshark Run Club, retail space with exclusive tees, and meet-and-greets with some of the biggest names in fitness – David Laid, Sawyer Klatt, and Lean Beef Patty. The energy? Unmatched. The vibes? Immaculate. Get your free ticket now.