Harvey Nichols Dubai unveils the Festive 2025 Campaign “Past. Present. Future”

This season, Al Tayer Insignia invites you to a world where time itself becomes an art form. Past. Present. Future is a celebration of togetherness. Where heritage and modernity intertwine beneath a radiant glow of silver and gold. Inspired by grand tradition yet defined by today’s energy, the collection embodies the beauty of evolution: classic silhouettes reimagined through a contemporary lens, timeless craft illuminated by futuristic light.

It’s a season for reflection and anticipation, where old-world grandeur meets new-world brilliance. Every detail, every texture, every shimmer tells a story of what was, what is, and what’s to come.

At Harvey Nichols - Dubai, tradition meets tomorrow. And the celebration begins anew.

Fashion trends

Feathered Finesse

Feathers take centre stage this season, adding lightness and fluidity to festive silhouettes. A Taller Marmo dress pairs effortless movement with refined drama, while Christopher Esber’s embellished flats ground the look in understated polish. The result is modern glamour that feels as dynamic as it looks.

Sparkle Season

Shimmering embellishments and radiant metallics remain celebration-coded. A crystal-trimmed Safiyaa dress captures the mood of the season, complemented by L’Alingi’s sculptural bags. For full-impact moments, Dolce&Gabbana redefines festive opulence with glittering precision, while Jenny Packham and Malone Souliers create a polished dialogue between sparkle and sophistication. Benedetta Bruzziches completes the story with accessories that glow under every light.

Silver Statements

Silver leads as the defining shade of the season, evoking boldness and modern edge. Aquazzura’s metallic heels and L’Alingi’s crystal minis frame Safiyaa’s sequined corset dress — a combination that speaks to strength and shine. Sleek and striking, this look captures a new language of celebration.

About Heritage

Classic tailoring returns with renewed relevance. Rich tweeds, structured blazers and polished textures bring a sense of storytelling to the modern wardrobe. For her, Alessandra Rich reimagines vintage glamour with matching sets and Victoria Beckham’s sleek footwear. For him, Dries Van Noten and Wooyoungmi blend precision with relaxed confidence. Across kidswear, Monnalisa, BOSS and Age of Innocence reinterpret heritage with youthful ease that connects generations through craftsmanship and design.

Fluid Satin

Satin’s soft drape and reflective surface make it the fabric of quiet luxury. In menswear, Dries Van Noten leads with fluid tailoring that moves from day to night. For women, Victoria Beckham’s steel-blue satin dress and ALÉMAIS’ gold-leaf tones create fluid silhouettes that feel both refined and relaxed. Each piece shifts with the light, capturing the season’s spirit of transformation.

Beauty

Luminous Skin

Glowing, hydrated, and radiant skin is the foundation of every festive look. 111 Skin Black Diamond Emulsion, Noble Panacea The Absolute, and La Prairie PG Revitalising Essence create a supple, dewy finish that shines from within.

Festive Season Look

Shimmering silver eyeshadow adds sparkle to the eyes, a soft blush brings warmth to the cheeks, and red blurred lips give a modern twist on classic festive glamour. Lancôme’s Absolue L’Extrait Elixir Serum primes, while YSL Beauty’s All Hours Foundation creates a flawless base. Dolce&Gabbana’s Devotion Everful XL Mascara enhances lashes, Bobbi Brown’s Moonstone Luxe Eyeshadow lights the eyes, and Tom Ford’s Eyebrow Laminator Gel shapes brows. Prada Light Glowing Lipcolor finishes lips. A final touch of Gucci Beauty’s Flora leaves a robust signature scent.