When Design Meets Legacy: A Fusion of Vision and Craft at Natuzzi Italia with Sarah Sham of Essajees Atelier

Dubai, UAE – June 13, 2025 – Natuzzi Italia, a global leader in luxury furniture, underscored its dedication to timeless design by welcoming renowned interior designer Sarah Sham to its flagship showroom on Sheikh Zayed Road, Dubai. The space was transformed into a vibrant hub of creativity and innovation as it hosted an exclusive event featuring Sarah Sham; a renowned interior designer and fourth-generation torchbearer of the 130-year-old Essajees legacy.

When Sarah Sham talks about design, she goes beyond furniture and aesthetics—she speaks of storytelling, heritage, and purposeful creation. This vision came to life at the Essajees X Natuzzi Italia event, where she headlined as the keynote speaker. The intimate gathering united 40 leading design professionals for an evening of insight, inspiration, and innovation.

"We are thrilled to have Sarah on board. Her refined design language and deep cultural understanding open new doors for us—especially in a market as dynamic as Dubai. With the influx of high-end real estate developments, it's essential for luxury furniture brands like Natuzzi to align with visionary designers who can translate architectural ambition into livable luxury," said Gayatri Dongre, Chief Operating Officer at Western Furniture, Natuzzi – UAE.

Sarah Sham takes pride in weaving Natuzzi’s iconic pieces into her design narrative, viewing them as a powerful extension of her storied design legacy. She highlights the brand’s exceptional craftsmanship—particularly its renowned high-quality leather and commitment to sustainability—as key elements that elevate luxury interiors. For Sarah, these pieces aren’t just furnishings; they’re timeless statements that make every space feel both refined and personal.

Sarah’s expansion into Dubai marks a strategic milestone, her creative vision aligns seamlessly with the ethos of Natuzzi Italia, a brand that embodies elegance and craftsmanship. As Sarah puts it, “Collaborating with an iconic brand like Natuzzi allows us to marry timeless design with regional culture Their refined, luxurious pieces blend effortlessly into diverse interiors while championing sustainability—making them the perfect partner in creating spaces that are both beautiful and meaningful.”

Natuzzi store are located near you in Dubai and Abu Dhabi, visit the website https://westernfurniture.ae/natuzzi-italia/, https://www.natuzzi.com/ae/en/, or call +97143377152, +97143380777 or +97126444048.

• Natuzzi, Sheikh Zayed Road between 2nd and 3rd interchange, Dubai
• Natuzzi, near Al Maktoum Bridge, Umm Hurair Road, Dubai
• Natuzzi, The Galleria, Abu Dhabi