Presenting Gucci’s Cruise 2019 Campaign (Video)
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Animals including a tiger, elephant, ostrich, sheep and llama depart for a wooden ark together with the characters from the campaign wearing the new collection by Alessandro Michele in the film for Gucci Gothic directed by Glen Luchford.
Building on Gucci’s signature fascination with the natural world, the campaign pictures a rural community where animals and people co-exist in harmony. With a nod to the idea of a fantastical petting zoo, the images show the Gucci tribe feeding and interacting with their animal companions.
A film that accompanies the photography invites the viewer deep into a surreal, mythological world, where an agricultural landscape and the changing weather emphasise the power of nature.
The campaign breaks in October across all media.
