The annual travel trade event Arabian Travel Market 2025 opens in Dubai

The 32nd edition of the travel trade show, Arabian Travel Market (ATM) opened on Monday, April 28 at Dubai World Trade Centre. The event will welcome over 55,000 visitors, with participation from more than 2,800 exhibitors from 166 countries.

International exhibitors account for 67 per cent of companies showcased at the event. The Middle East comprises 33 per cent of exhibitors this year.  This year's event will be based on the theme – Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity”. The theme will explore how the future of tourism will be shaped by connectivity across borders, industries and communities, organisers said in a statement.

What to look out for?

Danielle Curtis, Exhibition Director for the Middle East, Arabian Travel Market, said, “ATM 2025 is on track to break records regarding attendance and exhibitor participation. We have added two additional halls this year to accommodate the growing interest in ATM. We will deliver the ATM Conference Programme across three dynamic content stages - the Global Stage, Future Stage and Business Events Stage.”

Curtis said she is looking forward to the IBTM@ATM, a dedicated business events zone, and ATM Travel Tech - which highlights technology's transformative role in shaping the industry's future.

This year, ATM Travel Tech is larger than ever, with an increase of over 23 per cent in the number of products presented at the event. Running parallel to ATM, the ATM Travel Tech segment offers visitors insights into the innovative technologies shaping the travel and hospitality sector. Visitors can attend discussions on the Future Stage. The segment will span Hall 1 and Za’abeel Hall 3 at this year’s event.

AI Expert Session: Google's former Chief Decision Scientist, Cassie Kozyrkov, will speak on the Future Stage about challenges and strategies for adopting AI in business.

Travel Tech & Startups: A new "Start-Up and Innovation Zone" will feature new travel companies, showcase a VR experience, and host a pitch competition for innovative startups.

Focus on Business Events: A new dedicated area, IBTM@ATM, is launched for the business events industry (meetings, incentives, conferences, exhibitions), with its stage hosting sessions on growth in this sector.

Extensive Conference Program: The event will have over 200 experts speaking across three main stages: Global, Future, and Business Events.