‘Dear Lord’ is a fragrance for whom luxury is not excess, but intellect

Dear Lord is a reply to a love letter – an invisible thread binding two devoted hearts. If the legendary Dear Polly was conceived as an elixir of tenderness, Dear Lord reveals another facet of intimacy: one shaped by attraction, restraint, and noble character. Two chapters of a love story, each speaking in its own voice.

This is a fragrance about inner aristocracy and outward style about contemporary pleasure and that refined sense of theatricality that Vilhelm Parfumerie transforms into art. Genderless and unconcerned with definition.

The modern gentleman wears no coat of arms and obeys no rigid canon. His aristocracy is internal, revealed through gesture, choice, and fragrance. It is sensed in the way he moves, in what he selects, in how he leaves a trace behind. He remains composed in a world that demands spectacle. Here, status is not inherited but cultivated through taste, cultural awareness, and freedom of thought. Through the privilege of being oneself, without explanation.

Dear Lord is the fragrance of one for whom luxury is not excess, but intellect, newness, and style. He lives to the rhythm of the metropolis, yet preserves an inner distance. A romantic without illusions, elegant without effort, confident without assertion.

A defining feature of Dear Lord’s design is its new visual code: modern, cultured, and subtly ironic. The deep green known as British Green becomes a symbol of contemporary aristocracy within the Vilhelm universe.

The composition is felt before it is understood. Refined bergamot opens like cool air after rain on stone-paved city streets. In the heart, the gentle bitterness of papyrus,  pure in gesture, precise in thought, intertwines with the luminous sensuality of sandalwood. In the base, dark woody vanilla is deepened by the evocative exoticism of palo santo, completing a portrait shaped by beauty, intelligence, and quiet confidence.

Vilhelm Parfumerie

Vilhelm Parfumerie is a contemporary niche fragrance house crafted in France and available through a curated network of select retailers worldwide. Defined by its use of rare ingredients, distinctive olfactory pairings, and a refined modern aesthetic, the brand transforms memories, emotions, and cultural references into timeless expressions of elegance. Each fragrance tells a personal or mythical story, evoking nostalgia through a contemporary lens. The house’s perfumer is Jérôme Epinette, Master Perfumer and Head of the New York office of Robertet, a leading French fragrance house, while its iconic bottle was created by legendary designer Pierre Dinand.