Chopard Dubai Mall Boutique re-opens its doors with a new design concept
The Dubai Mall Boutique, flagship store for Chopard in the Middle East region, re-opened its doors on 13th October 2014 with the brand’s new Boutique design concept by renowned architect Thierry W. Despont. This outstanding 220sqm boutique is located in the top shopping destination Dubai Mall. It offers its clients different stunning universes. Gentlemen will be able to admire the grand complications of the L.U.C in a men’s lounge, a High Jewellery room to showcase spectacular and unique creations and a fully dedicated accessories area, all of them beautifully adorned with chandeliers. It has light-toned wood (white oak), opulent leathers, silk and precious velvet, along with a fireplace.
To make this flagship store even more special, Karl-Friedrich Scheufele, co-president of Chopard, lent a unique artwork piece from his personal collection related to time from the German artist A.R. Penck, enhancing the spectacular entrance of the store.
The first Chopard boutique was opened in Hong Kong in 1983. By 1998, there were just 15 points of sale. Since then, brand development has steadily accelerated. The Chopard Group is currently represented in 130 countries through 1,600 points of sale and 146 dedicated boutiques, located in the world’s major capitals and in the finest shopping centres.
