Amiri opens second retail location in Dubai

AMIRI proudly announces the opening of its second retail location in Dubai. Situated in the exclusive Mall of Emirates, the new store expands the brand’s presence in the Middle East with regional partners, Soho Group.

Spanning 3100 square foot, the space employs a dynamic balance of textures and materials that translates AMIRI’s Californian sensibility through architecture, design and art. Guided by established brand cornerstones, the setting is defined by a custom plaster façade which echoes on AMIRI’s classic wave motif, and is mirrored by patterns of lighting that create a unique ripple effect. A natural material palette of colorful onyx, white oak, and travertine combine to form a warm and richly textured spatial experience featuring lounge spaces decorated with modernist furniture and soft furnishings, including the brand’s signature checkered rug cast in a sky-blue colorway.

Two custom artworks by Los Angeles-based artist Jason Revok are exhibited in-store, made in dialogue with site-specific works showcased in AMIRI’s Rodeo Flagship. A self-taught artist, Revok’s combination of graffiti, industrial and abstract elements echoes AMIRI’s layered practice and transposes a Californian spirit to a new community.