Billionaire Italian Couture, the luxury men’s wear brand with a strong sartorial ethos is represented in the UAE by the well known name BinHendi Enterprises and has stores in leading shopping malls like The Dubai Mall and Mall of Emirates. Aviamost visits one of its elegant, well appointed boutiques to discover more about Billionaire’s made-to-measure magic…
A much younger brand compared to the likes of Armani, Billionaire Italian Couture was founded by Italian media and sports tycoon of Formula – 1 fame, Flavio Briatore and has designed tailor-made clothes for the elite. Billionaire Couture already has a dedicated following among celebrity clientele such as David Beckman, Paul McCartney Mohamed Al-Fayed, Vladislav Doronin, Mickey Rourke, Jason Stathem, Antonio Banderas, Jay-Z and, Craig David who favor tailored elegance with a touch of whimsy.
Starting from its flagship boutique in Porto Cervo, the brand has opened stores in Las Vegas, Moscow and London. It is sold through 30 single-brand stores and several multi-brand outlets globally. It also includes a capsule women’s collection and a children’s line devoted to boys (4 – 14 years).
Billionaire Italian Couture opened its first boutique in Dubai in 2010 and later a second boutique at the Mall of Emirates. Billionaire clothes are eccentric yet classy and cater to men who have an appreciation for such fashionable dichotomy. The store presents such designs in an everyday environment and offers evening wear ensembles, personalized bathing robes, monogrammed socks and even slippers embroidered with personalized astrological signs.
Its impressive boutique at Mall of Emirates spans over 200 sq m and showcases the full range of men’s wear, women’s wear and children’s wear, as well as exotic leather goods and accessories, including luggage and shoes. In keeping with Billionaire Couture’s signature store interiors, the boutique features a rich black and gold palette, where sleek contemporary elements are combined with opulent details.
Recently Aviamost visited a Billionaire boutique to discover more about its Made-to-Measure magic and came away impressed. For this is where every detail of one’s attire is executed in the finest style and with thoughts of one’s comfort as well as aspirations. And what to say about the range, which comes in one of the most superb varieties! Billionaire sews clothes to order, fitting a suit or shirt for individual dimensions taking into account such details like shoulder width, length and width of the sleeve, size and type of collar you choose, too, whether it be classical or French style and other criteria. And the result is you are presented a suit that not only sits perfectly on your figure, but also comes in the colors that you have selected.
At the request of the customer Master Billionaire can even create a fabric with a special pattern. Jeans in different sizes with inserts made from python, Neapolitan tailoring jackets with gold buttons or a shirt from a unique fabric with a button of the diamond / platinum give the man a whole new perspective of fashion design.
Fashion is cyclical, changing its colors and moods from season to season, remaining a reflection of the trend. So those who choose to not pursue the whims of fashion but seek to listen to their heart’s dictates and create their own individual and unique style, we suggest you simply head to a Billionaire Italian Couture boutique located at Dubai’s top malls. Remember, that the most fashionable men’s attire is a classic suit, fitted to perfection.