Breitling Opens 400 M2 Pop-up Store on Avenue des Champs-Élysées in July

The renowned Swiss watch brand Breitling is delighted to announce the opening of its brand-new pop-up store on Paris’ Champs-Élysées. The pop-up store heralds a key milestone in the brand’s history. Indeed, it will be the largest watch boutique on the Champs-Élysées and one of the biggest in the world, equal in size to the Breitling boutique on New York’s Madison Avenue. This opening reinforces Breitling’s presence in the heart of the French capital, coming right on time to celebrate the brand’s 140 Years of Firsts.

These 400 m² of lifestyle space, located at number 76 on the Champs-Élysées, promises visitors a total immersion in the brand’s emblematic universe. Watch collectors and enthusiasts alike will be able to check out an impressive selection of Breitling watches come July, bringing together cutting-edge technology and unrivaled design to represent the brand’s different universes.

“The opening of our pop-up store on the Champs-Élysées is a wonderful opportunity for Breitling to share our passion for watchmaking with the community of watch enthusiasts in Paris,” says Edouard D’Arbaumont, Managing Director of Breitling Southern Europe. “We’re proud to showcase our most innovative, iconic creations at this prestigious location, offering customers a unique experience as the city gets ready to welcome the world in a celebration of sports.”

In addition, Breitling is pleased to announce that, in 2025, it will be permanently moving to number 78 on the Champs-Élysées, right next to the historic Arcades gallery. This permanent site is proof of Breitling’s enduring commitment to the city, showcasing its innovative spirit on one of the world’s most iconic avenues.

Breitling’s Champs-Élysées pop-up store will host special events, exchanges, and exclusive collaborations, marking the brand’s 140-year anniversary by exploring the links between time, adventure, excellence, and innovation. The store will also house dedicated sales spaces, a Breitling bar, Deus brand clothing and accessories, Triumph motorcycles, and various other surprises.

As well as checking out Breitling collections, you will be able to give your watch a complete makeover just by switching its strap. Choose between elegant leather, sporty rubber, or an eco-friendly ECONYL® yarn. Make the most of the opportunity to have your Breitling watch serviced by our expert watchmakers. The pop-up store will provide you with a comprehensive after-sales service to ensure that your timepiece is working just as it should.

The Champs-Élysées Paris Breitling Squad will be on hand to welcome you from Monday to Saturday from 10:30am to 7pm and on Sundays from 11am to 6:30pm. The Squad will be there to advise you in a relaxed setting as you shop for your next timepiece, allowing you to enjoy the full Breitling experience.