Cartier celebrates the enduring legacy of La Panthère

Cartier, the emblem of luxury and elegance, proudly presented its newest exhibition dedicated to its iconic Panthère. Titled “Into the Wild”, the exhibition paid homage to the Maison’s legendary feline and took visitors on an enthralling journey through the evolution of the iconic symbol throughout the past century. The public exhibition held at the prestigious Dubai Design District (d3), a member of TECOM Group PJSC and a strategic partner of the event.

Featuring a mesmerizing blend of Cartier's exquisite craftsmanship and innovative technology, the exhibition showcases the Panthère’s many facets through four enchanting stages. Starting with a series of archival sketches, photographs, and videos of the Maison's feline.

Guests are also treated to an homage to Jeanne Toussaint, the pioneering director who held her position at Cartier from 1933 to 1970. The exhibition features a life-size replica of Ms. Toussaint's Paris office, an all-white space that unexpectedly springs to life with a dynamic projection symbolizing Jeanne Toussaint's progressive influence on contemporary jewelry. The exhibition invites the visitors to select one of three doors which will take them on a magical journey through corridor of patterned marvels before arriving at a breathtaking showcase of the Maison’s signature feline creations.

For that ocassion Cartier organised an immersive event ‘Into the Wild’ that takes Dubai by storm, celebrating the enduring legacy of La Panthère. Guests of Cartier were treated to an unforgettable evening at the Dubai Design District (d3), a member of TECOM Group PJSC. The Maison took over the district, drenching it in its signature red hue and paying homage to its timeless symbol of power and femininity, the Panthère. The event, nestled between the district's buildings and offering breathtaking views of the Burj Khalifa as a stunning backdrop. From sound to light and tempo, the show's four exquisite acts transported the audience through the wonders of La Panthère's universe, captivating their senses and leaving them spellbound.

“Jeanne Toussaint was a visionary force of nature. Her spirit and legacy live on in Cartier’s spirit, design aesthetic and values today, particularly in our commitments to the arts, to empowering women, and to continuously innovating our timeless craftsmanship,” said Sophie Doireau, CEO of Cartier Middle East, India, Africa and Turkiye. “Through this magical exhibition, Cartier shares the heritage of our iconic Panthère with our community in the region.”

Into the Wild also features a stunning mosaic showcase celebrating Cartier’s icons of beauty, creativity, and power, who come together to exude timeless style and inspiring strength.

“Outstanding exhibitions like ‘Into the Wild’ are proof that the global fashion scene is expanding in Dubai. We are thrilled that Cartier is celebrating its iconic history and evolution at d3. Cartier has earned its prestige from a commitment to innovation and quality, a principle embedded in d3’s ethos to Rethink the Regular. The new exhibition will certainly inspire visitors and our own creative community to create with impact that stands the test of time,” said Khadija Al Bastaki, Senior Vice President of Dubai Design District (d3), part of TECOM Group.