Damas, Avenue at Etihad Towers

By admin Saturday, 08 September 2012 8:00 PM

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Damas launches its new diamond brand: OneSixEight

Damas, the Middle East’s leading international jewellery and watch retailer recently     launched its new diamond brand, OneSixEight by Damas. Its name refers to the number of hours in one week and each piece highlights the beauty of a single solitaire diamond, accented by individually matched stones to result in a stunning illusion of a larger carat. It includes earrings, pendants, necklaces, bracelets, bangles and seventeen different ring designs and is now available at 108 Damas stores throughout the UAE. The collection starts at only AED 2,656.


“OneSixEight embodies affordable luxury and represents excellent value for money.  The beautiful jewellery in the collection is exquisite and is crafted using advanced technology that is exclusive to Damas, which means that the craftsmanship is of the highest quality that Damas is renowned for,” said Raj Sahai, Retail Director, Damas.

In August 2012 Damas also launched new collections featuring Forevermark diamonds in the UAE. It is the first time that Forevermark, the diamond brand from the De Beers group of companies, is available in the Middle East. Forevermark diamonds are the world’s most carefully selected diamonds, each one coming with a promise that it is beautiful, rare and responsibly sourced. Less than one per cent of the world’s diamonds are eligible to become a Forevermark diamond and be inscribed with the Forevermark icon and an individual number. The Forevermark Setting™ is inspired by the shape of the Forevermark icon – a four pronged mount cradling each Forevermark diamond. The unique icon also takes the form of a secret piercing in the setting and includes rings, earrings and pendants in 18k gold.


First Ten Luxury Boutiques Open Their Doors at ‘Avenue at Etihad Towers


‘Avenue at Etihad Towers’ - Abu Dhabi’s first standalone high-end luxury shopping destination - announced that ten of its listed boutiques have opened their doors to the public in recent weeks with more shops set to launch soon, including many ‘firsts’ for the Abu Dhabi luxury market. The prestigious brands to have already opened include Bally,   Burberry, Canali, Cartier, Hermès, Herve Leger, Manolo Blahnik, Salvatore Ferragamo,     Van Cleef & Arpels, Bulgari and Versace and will soon be home to more than 35 world- renowned brands.


Set over two levels and catering equally to the desires and tastes of both ladies and gentlemen, the elegant brands presented will bring the very latest fashions, designs, accessories, jewellery and time pieces to Abu Dhabi. Conveniently connected to the city’s first Jumeirah hotel, ‘Avenue at Etihad Towers’ is set to be a shopping experience like no other, and in the upcoming months an array of unique and personalised client services will also be unveiled. It is also anticipating the opening of a select choice of F&B outlets which will include Abu Dhabi’s first Fauchon Le Café.