Dubai’s Flagship Boutique Celebrates First Anniversary With An Exquisite Selection Of Watches From Baselworld

Building on a long-standing partnership, Rolex and Ahmed

Seddiqi & Sons celebrated the first anniversary of the innovative Rolex Flagship

Boutique in Dubai by unveiling the latest watches presented at Baselworld 2019.

Known for its unrivalled reputation for quality and expertise, Rolex has released new

additions to its Oyster Perpetual collection, all carrying the brand’s own Superlative

Chronometer certification, symbolized by a green seal.

The latest model, the Oyster Perpetual Yacht-Master 42, joins the Rolex sailing

watch collection. With a diameter of 42 mm – a new size for the Yacht-Master range – it

houses the new-generation calibre 3235. Made of 18 ct white gold, the watch is

fitted with an Oysterflex bracelet and equipped with an Oysterlock safety clasp, also

in 18 ct white gold, that includes the Rolex Glidelock extension system.

The Oyster Perpetual Sea-Dweller makes its first appearance in a yellow Rolesor

version, combining Oystersteel and 18 ct yellow gold. The name ‘Sea-Dweller’ on

the dial is marked in yellow.

The Oyster Perpetual GMT-Master II is presented in Oystersteel, with a bidirectional

rotatable bezel and a two-colour 24-hour graduated Cerachrom insert in blue

and black ceramic, fitted on a Jubilee bracelet. This watch is driven by the newgeneration

calibre 3285, launched in 2018.

An Oyster Perpetual Cosmograph Daytona in 18 ct yellow gold features a paved

black lacquer dial. Thirty-six trapeze-cut diamonds are set on the bezel in lieu of the

tachymetric scale.

For the first time, the Oyster Perpetual Day-Date 36 is equipped with calibre 3255,

a movement at the forefront of the watchmaking technology. In 18 ct yellow, white

or Everose gold, the new variants of the emblematic model are introduced with dials

presenting a concentric gradient, in decorative stone, or entirely diamond-paved

with a rainbow of sapphires for the hour markers.

The new Oyster Perpetual Datejust 36 and Oyster Perpetual Datejust 31 watches

in yellow, white or Everose Rolesor versions (combining Oystersteel and 18 ct gold)

are all proposed with elegant and refined dials. They are equipped respectively with

calibre 3235 and calibre 2236, new-generation movements first introduced on these

two models in 2018.

“We are proud to celebrate the first anniversary of the Flagship Rolex Boutique

in Dubai. The unprecedented emporium is designed to take our customers on an

immersive experience, encompassing the exceptional characteristics of Rolex. With

a relationship spanning over half a century, we continue to work passionately with

the Rolex brand and are pleased to reveal the 2019 updates to the Oyster Perpetual

collection to our esteemed clientele in the UAE,” said Abdul Hamied Ahmed Seddiqi,

Vice Chairman of Seddiqi Holding.

Opened on 30 April 2018, the world’s largest Rolex Boutique covers an unprecedented

850 square metres of retail space, including an area devoted to a total immersion into

the world of Rolex − the Rolex Experience – which encapsulates the brand and its

legacy in a truly exclusive and unique setting.

THE ROLEX BOUTIQUE

The Rolex Boutique was created with bespoke architectural and design

components, custom-designed by the Rolex Interior Design department in Geneva

to reflect the brand image with its hallmark colours, materials and architectural

features. Inspired by the design of Rolex watches, the façade of the building

echoes the iconic fluted bezel, with alternating transparent and opaque elements –

bringing light into the boutique and a view of the exterior from the inside. In

addition, design elements were inspired by the local aesthetic and culture, infused

throughout the boutique.

ABOUT AHMED SEDDIQI & SONS

Ahmed Seddiqi & Sons, the curators of time, has been nurturing the growth of the

region’s collector base since 1950. Today, the company is recognised as a pioneer

among the leading retailers in the region with an extensive portfolio of over 60 luxury

timepieces and jewellery brands across 51 locations in the UAE. An advocate of

horology in the region’s retail landscape, Ahmed Seddiqi & Sons is committed to

preserving and enhancing the legacy of its founder led by the dedication and passion

of the second, third and fourth generation of the Seddiqi Family. The organization

continues to create sustainable platforms for watchmaking and servicing, supporting

watch enthusiasts and collectors in the region to cinrease their passion and

understanding of the art of timekeeping.