Exciting retail promotions & new offers not to be missed this DSS

Dubai’s malls, shopping destinations, and retail hubs are buzzing with exciting celebrations all summer as they unveil a thrilling programme of offers, activations, and promotions for Dubai Summer Surprises (DSS) 2024. Organised by Dubai Festivals and Retail Establishment (DFRE), people in the city have thousands of ways to save, win, and make the most out of their shopping experiences this season.

Savvy shoppers have countless opportunities to bag amazing deals and pocket-friendly prices with exclusive retail promotions running all week across big-name brands for fashion, home, beauty, sports, kids, and more.

The DSS Sales Season is packed with brilliant offers, mark-downs, gift-with-purchases, and buy-one-get-one deals. More than 800 leading lifestyle and global brands at over 3,500 outlets are offering discounts of up to 75 per cent across Dubai. Brands with great promotions to look out for include Birkenstock, Bloomingdale’s, Emax, Marks & Spencer, Samsung, Tom Ford, Stella McCartney, and many more. Visitors can also look out for roaming performances, pop-ups, competitions and events for the entire family, as well as great dining offers at the city’s malls.

DSS Daily Surprises bring another exciting experience for bargain hunters this DSS, with daily shopping treats until 4 August. A new offer is revealed every day from a line-up of top local and global brands across sports, fashion, beauty, and home. Eagle-eyed shoppers can keep a look out for the daily surprise on the Dubai Summer Surprises website or @StyledByDubai on Instagram, which will be unveiled 24 hours before they go live. Shoppers will have to be quick – the special offers will be available while stocks last, until the next day’s special surprise.

A brand-new offer for this week is an unbeatable deal for watch lovers to upgrade their collections with three days of exclusive discounts during the DSS Steal the Deal Weekend at all Watch House stores across Dubai. 

DSS 2024 also promises a summer of amazing surprises for shoppers, with brand-new cars, luxury jewellery, and cash rewards up for grabs.

At Majid Al Futtaim malls, customers who spend AED 300 will be entered into the DSS SHARE Millionaire raffles in which six people will win 1 million SHARE points in weekly draws until 1 September.

Shoppers can also take part in a fun game to win instant prizes with the Roads to Rewards campaign which grants those who spend AED 100 at City Centre Deira, or AED 200 at City Centre Mirdif access to play a giant gumball game to win prizes such as smartphones, smart TVs, tablets, gold coins, mall gift cards, cinema tickets, and much more.

Dubai Festival City Mall’s Spend and Win contest will hand keys to brand-new Lexus hybrid SUVs to two lucky winners. Shoppers who spend AED 300 or more until 1 September, and upload their receipt on the BLUE shopping app, can enter the draw.

The Slide into the Summer Surprises shop-and-win promotion at Mercato Shopping Mall and Town Centre Jumeirah offers customers the chance to win thrilling weekly raffle draws with every AED 200 spent. Each week until 1 September, two winners will be selected to win a cash prize of AED 5,000.

Rewards programme Tickit, which offers members multiple instant ways to earn and redeem points, is running an exciting competition throughout DSS in which every Tickit member who has linked their Visa or Mastercard to the app can enter five draws to win AED 10,000 in Tickit points each time they make 3 purchases at any Ticket vendor. Additionally, spends of over AED 500 through an ADCB card at Tickit’s partner locations increases shoppers’ chances of winning and becoming eligible for another draw with 10 lucky winners.

Shoppers also have the chance to Spend and Win with WAFI City, upon minimum spends of AED 300 or more until 1 September at any outlet in Wafi Mall, Wafi Restaurants, Wafi Health Club & Spa, Khan Murjan Souk, and Wafi Hotels. Visitors can register to enter a grand raffle draw for a chance to win a stunning 22.2CT diamond necklace and earrings set in 18CT white gold, valued at AED 70,000, plus more exciting prizes.

Dubai Summer Surprises 2024 is supported by key sponsors Al Futtaim (Dubai Festival City Mall and Dubai Festival Plaza), Majid Al Futtaim (City Centre Deira, City Centre Mirdif, and Mall of Emirates), Dubai Holding Asset Management (Al Seef, Bluewaters, City Walk, The Beach, and The Outlet Village), Mercato Shopping Mall, Merex Investment, Nakheel (Ibn Battuta, Nakheel Mall, and The View at The Palm); as well as AW Rostamani, Emirates Airlines, ENOC, e&, and talabat.

For more information, visit @CelebrateDubai and @StyledByDubai on social media and the Dubai Summer Surprises website.