Fendi Timepieces embodies fashion and luxury

The new Run Away Diamonds Collection features white diamonds elegantly decorating the upside-down letter F and the bezel, adding a touch of sophistication to its streamlined design.

A modern watch for a contemporary woman

The Run Away Diamonds watch explores the feminine shapes of the 28 mm case featuring brilliant-cut white diamonds for a bold yet cultured appeal. Inspired by the F is FENDI logo distinguished by its surprising upside-down position and so-called F en Folie by Karl Lagerfeld, this timepiece perfectly combines the highest watchmaking expertise with the FENDI DNA.

Conceived as a signature Collection, the Run Away incorporates an iconic design element, the reversed F, recalling the silhouette of the F is FENDI logo. This unique feature of the watch is a distinctive signature that gives the timepiece a strong yet feminine character. The curved off-centered black or silver-white dial of the Run Away Diamonds watch is designed to convey a unique effect of depth as well as to highlight the F insert standing out in the overall case design.

Proposed with a black strap in genuine calfskin leather, the Run Away Diamonds Collection is refined with a timeless beauty, embodying the Roman Maison’s values as daring creativity and highest savoir-faire.

About Fendi Timepieces

FENDI, the Italian luxury House with roots dating back to 1925, began its foray into the world of luxury timepieces in 1988. Since then, Fendi Timepieces has unveiled some of the most iconic wrist designs for women and men combining Italian taste and Swiss craftsmanship, and focusing on the opulence of materials and colors. All Fendi Timepieces are manufactured in Switzerland.