The Fondation de la Haute Horlogerie announces a new Mission delegate in the Middle East
By admin Wednesday, 08 September 2010 2:06 PM
The FHH & its objectives
The Fondation de la Haute Horlogerie (FHH) has been created in Geneva in 2005 by the Richemont Group, Audemars Piguet and Girard-Perregaux, to promote Technical and Precious Fine Watches all over the world, building on the authenticity, artistry and innovation that define and distinguish Fine Watchmaking creations.
The Fondation has three priority objectives:
- Inform and inspire all those with an interest in Watchmaking;
- Affirm its role as a think tank for the Fine Watch industry;
- Train Fine Watchmaking professionals.
The FHH brand partners
Today, the FHH network of partners encompasses 28 brands:
A.Lange & Söhne, Antoine Preziuso, Audemars Piguet, Baume & Mercier, Boucheron, Cartier, Chanel, Chopard, Corum, Girard-Perregaux, Greubel Forsey, Hermès, Hublot, IWC, Jaeger-LeCoultre, JeanRichard, Montblanc, Panerai, Parmigiani, Perrelet, Piaget, Richard Mille, Roger Dubuis, Tag Heuer, Vacheron Constantin, Van Cleef & Arpels, Vincent Bérard, Zenith.
The FHH international network: Delegations & Ambassadors
To ensure the international scope of its activities, the FHH has set up 16 local delegations in the markets to relay its activities and initiate local cultural projects, thematic exhibitions and conferences. The delegations are headed by mission delegates, personalities acknowledged for their expertise and commitment to the promotion of Fine Watches. To support the delegations, around 100 “Fine Watch Ambassadors”, among collectors, experts and retailers, have been appointed to represent and promote the FHH activities worldwide.
The Middle East Delegation
Due to the growing importance of the Middle East market, the FHH decided to split the former “Middle East-India” delegation into two separate ones. Hence, Mr Omar Chaoui, has been appointed Mission Delegate of the Middle East region by the FHH. Omar is Regional Brand Manager for Roger Dubuis in Dubai. He has been based in Dubai working in the watch industry for the past ten years.
The FHH major achievements
- Hautehorlogerie.org: The number-one reference portal for Fine watches and the largest encyclopaedic knowledge base for Fine Watchmaking.
More than 5’000 pages, 100’000+ visitors per month, 4 languages (French, English, Chinese, Japanese), 3’000 photos and numerous videos, etc.
- HH magazine: The first online monthly magazine bringing news and information on the Fine Watchmaking industry to an international audience of professionals as well as to the general public.
- Training: Development of training programmes, adapted to the needs of sales staff, boutique managers and retailers.
- Events: Organisation of custom-made events and exhibitions of international scope illustrating Fine Watchmaking. On anther hand, the FHH is the organiser of the SIHH (Salon International de la Haute Horlogerie) in Geneva.
Latest projects
The FHH has implemented a number of major actions over the recent months:
The fight against fakes: "Fake watches are for fake people."
Last year, the FHH launched an international campaign to raise awareness of the problem of counterfeiting, in partnership with the Federation of the Swiss Watch Industry. The campaign has already the backing of some 120 international media. A second campaign will be launched in the international media in autumn 2010.
Creation and launch of the Watch@Tablet®
The FHH has developed the Watch@Tablet®, an innovative tool, to provide training and information at the points of sales. The Watch@Tablet® is a touchscreen notebook PC installed with interactive animations, which provides full information to sales consultants and helps to present aspects of Fine Watchmaking to the clients. Already available at numerous retailers, the expansion of the Watch@Tablet® is growing throughout the world.
The Second Forum de la Haute Horlogerie : “Time to rethink”
The FHH has organised in April 2010 a forum on the theme "Time to Rethink”. CEOs of the 60 brands of the Fine Watchmaking perimeter and eminent international speakers participated to the Forum. In 2008, the theme of the first forum was : “The Changing Business of Time."
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