Innovation begins with Toshiba and its Art of Memories

21 February 2017, Dubai, UAE — Toshiba Gulf FZE launches its latest innovations in storage solutions. Debuting three different products in the market, Toshiba caters to photo and technology enthusiasts alike.

Losing precious data from our phones and other devices can be traumatic and storage solutions from Toshiba vary to suit your specific data storage requirements with smart and easy backup solutions.

The future generations of the FlashAir™, an SD memory card supporting embedded wireless LAN communications, will implement “Eyefi Connected” features that the company has been granted the license from US-based Eyefi. Toshiba is targeting the launch of FlashAir™ with Eyefi Connected features within April 2017.

Eyefi Connected cameras offer a range of advanced features, including the ability to toggle FlashAir™ radio connectivity on and off and features that prevent camera shutdown during data transfers. Eyefi Connected features are available on over 300 camera models from more than 10 leading camera manufactures, including Canon, Nikon and Sony.

Eyefi Mobi App for iOS, Android™, OS X and Windows^® will add support for currently shipping FlashAir™ Class 10 memory cards. FlashAir™ customers simply have to install the Eyefi Mobi App on their device to enjoy instant transfer of their images and back-up photo data to the Eyefi cloud¹.

Secondly, the ‘CANVIO for Smartphone’ is an innovative portable storage device for backing up and charging[1]  Android™[2] phones[3] in a single operation.  

It is estimated that a small minority of smartphone users have backups - and just 8% backup their phones regularly (survey conducted by AVAST)[4]. The CANVIO for Smartphone backs up and charges a connected phone in one single user operation, meaning that users will be able to feel peace of mind about saving important personal data such as photos, videos, music, documents, and contacts. Backups[5] are automatically created each time the smartphone connects without the need for user intervention and after activating this function in the intuitive Android app. As well as smartphone charging and backup, the CANVIO for Smartphone allows users to manage data via their phones using the app. At the same time the device can simplify the set-up of new smartphones by providing an easy route to transfer data from an old phone with just a few taps. For PC users, the CANVIO for Smartphone can still be used as a conventional external hard drive, backing up data via USB Type-A and USB Type-C™[6] interfaces. Finally, it can be shared by several devices, enabling multiple users to benefit from data backup and data sharing

“With the rapid shift from PC centric to mobile centric world and zettabytes of personal data like pictures, videos, music, emails are stored on millions of smartphones. User data on the Smartphones are prone to data loss due to theft, water damaged, dropped and broken devices, yet most users lacks interest to back up their precious data on their smartphones regularly” says Santosh Varghese, General Manager of Toshiba Gulf FZE, Storage Products and Solution Division. Toshiba has launched an innovative 2 in 1 solution that offers simple and easy backup solution for smartphones while charging the phones, which is something that users have to do regularly. By providing charging and storage together, the CANVIO for Smartphone gives users a perfect solution to back up their precious data every time the phone is charged.”

The CANVIO for Smartphone features a sleek, stylish, circular white casing and has a storage capacity of 500 GB [7]. The device is supplied with an AC adapter, a USB 2.0 Micro-B cable, a USB 2.0 Type-C cable and a USB Micro-B - Type-A adapter.

All three devices are new to the region and the official launch will be held this February 20^th with special guest speaker, David Thomas. The world-renowned memory master is flying to Dubai, in an event where memory is celebrated and mastered.

The third, and last, product that will make the tech fans even more excited is the TransferJet; the latest in wireless transfer, better than Bluetooth or Wi-Fi. It’s fast and reliable in transferring large files even in crowded areas. Just plug the TransferJet device to your mobile or PC, and bring the devices together and send data at 375mbps.